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现货Strategic Communication at Work: The Impact Paradigm[9781138714595]
￥ 1331 九五品
仅1件
作者Lennard, Diane
出版社Routledge
ISBN9781138714595
出版时间2018-03
装帧精装
纸张其他
页数200页
正文语种英语
上书时间2023-06-07
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- Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communication--one-on-one, small group, and large group--to achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of their communication and enhance their credibility. Lennard presents the IMPACT Paradigm--Intending, Messaging, Presence, Attending, Connecting, and Together--in the first part of the book explaining the benefits of using a single framework for all strategic communication. The second part illustrates how to apply these principles and approach interactions with a purposeful mindset, express ideas congruently, and connect with others. The third part offers curated exercises for practicing communication skills, along with specific ways to integrate the paradigm into everyday communication interactions. The text's clear and practical approach will appeal to graduate students of business commu
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