现货Strategic Social Marketing[9781526446039]

1423 九五品

库存5件

上海宝山

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作者French, Jeff

出版社Sage Publications Ltd

ISBN9781526446039

出版时间2019-11

装帧精装

纸张其他

页数585页

正文语种英语

上书时间2023-06-27

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商品描述: Adopting an international approach and offering a broader and contemporary perspective, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: New ideas introducing core values and ways of thinking about behaviour and social change Integration of the latest concepts, research, and frameworks informing behaviour and social change efforts New vignettes and short case studies from leading thinkers in the field to illustrate concepts and ideas throughout the text The authors explore the reasons why social marketing should be an integral component of all social programme design and delivery when looking to achieve social good. They comprehensively explain the nature and application of social marketing; reconceptualising 'value', 'systems thinking', 'the social marketing intervention mix', and 'critical social marketin

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