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现货Strategic Management[9781682501955]

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作者Milly Perry

出版社Magnum Publishing LLC

ISBN9781682501955

出版时间2016-01

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纸张其他

正文语种英语

上书时间2023-08-08

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商品描述: Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company’s top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes. The text Strategic Management provides insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding. First chapter focuses on HEIs-regions engagement using knowledge management strategy. In second chapter, we review the scholarly literature to establish an integrative definition of strategy and conceptualize holistic novel corporate strategy research framework. The aim of third chapter is to examine the influence of organization factors on the effectiveness of implementing servitization strategy. Competitive priorities and competitive advantages in Jordanian manufacturing have been discussed in fourth chapter. Fifth chapter examines several possibilities regarding the implementation of the marketing process reengineering within a Romanian software company. The development of a data-centred conceptual reference model for strategic GRC-management has been described in sixth chapter. Seventh chapter deals with literature review and research prospect on strategic emerging industries in China. Eighth chapter explores an approach between transaction cost analysis theory and network theory when applied to supply chains in a broader context: industrial management research. The objective of ninth chapter is to apply stakeholder salience assessment framework in product development context. Tenth chapter focuses on public perception of corporate social responsibility and its effects on customer behavior in China. Eleventh chapter discusses the impact of switching costs on customer retention mechanism in the standard competition market. Twelfth chapter discusses on strategic analysis of synergistic effect on M&A of Volvo Car Corporation by Geely automobile. A personality-based approach on brand relationships has been presented in thirteenth chapter. Last chapter deals with evaluation and execution of strategic management.

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