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现货Strategic Market Management[9780471415725]
￥ 498 九五品
仅1件
上海宝山
认证卖家担保交易快速发货售后保障
作者Aaker, David A
出版社Wiley
ISBN9780471415725
出版时间2001-07
装帧平装
纸张其他
页数352页
正文语种英语
上书时间2023-08-15
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商品详情
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- 商品描述
- Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples.
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