Event Marketing：How to Successfully Promote Events, Festivals, Conventions, and Expositions

图书标准信息

• 作者 Leonard H. Hoyle（伦纳德·霍伊尔） 著
• 出版社 Wiley
• 出版时间 2002-05
• ISBN 9780471401797
• 定价 813.80元
• 装帧 精装
• 开本 其他
• 纸张 胶版纸
• 页数 256页
• 正文语种 英语

【内容简介】

Thefirstcompleteguidetolaunchingahighlyvisibleeventmarketingcampaign

Practicalstrategiesandresourcesforachievinggreaterresults!

EventMarketingprovidesthemosteffectivetoolsforcarryingouteveryphaseofasuccessful,integratedmarketingcampaignforanyevent,fromconferencesandexpositionstofairsandfestivalsthathost20,000people.Itexplainsthepowerfulformsofpromotion,advertising,andpublicrelationsthatareneededtoattractbroadattention,motivatepeopletoattend,andachievethedesiredgoalsofanevent.Featuresinclude:

*Overviewsofeventpromotion,advertising,publicrelations,andelectronicmarketingstrategies,aswellasbudgetfunding

*In-depthanalysesofmarketingforspecificevents,suchasassociationmeetings,conferences,corporatemeetings,festivals,andmanyothers

*Anexaminationoffuturetrendsandinnovativestrategiesforincreasingattendance

*Comprehensiveappendicesthatincludesampleformsformediareleases,requestforcoverageannouncements,audioandvideonewreleasescripts,publicserviceannouncementscripts,speakers'"talkingpoints,"andlistingsofmediadistributionandtrackingservices

TheWileyEventManagementSeries-SeriesEditor,Dr.JoeGoldblatt,CSEP

TheWileyEventManagementSeriesprovidesprofessionalswiththeessentialknowledgeandcutting-edgetoolstheyneedtoexcelinoneofthemostexcitingandrapidlygrowingsectorsofthehospitalityandtourismindustry.Writtenbyrecognizedexpertsinthefield,thevolumesintheseriescovertheresearch,design,planning,coordination,andevaluationmethods,aswellasspecializedareas,ofeventmanagement.

【作者简介】

LEONARDH.HOYLE,jr.,CAE,CMP,hasmanagedandmarketedeventsformajororganizations,includingtheAmericanSocietyofAssociationExecutives(ASAE)andtheHospitalitySalesandMarketingAssociationInternational.AformerdeanofASAE'sSchoolofManagement,healsoservedasChairmanoftheConventionIndustryCouncil(CIC)andAdjunctProfessoratTheGeorgeWashingtonUniversity.

【目录】

Preface.

IntroductiontoEventMarketing.

EventPromotion,Advertising,andPublicRelations.

ElectronicEventMarketingStrategies.

FundingtheEventMarketingProgram.

MarketingAssociationMeetings,Conferences,Events,andExpositions.

Marketing...