现货Tourism Events in Asia: Marketing and Development (Routledge Advances in Event Research)[9781138476912]

1331 九五品

仅1件

上海宝山

认证卖家担保交易快速发货售后保障

作者Hassan, Azizul ; Sharma, Anukrati

出版社Routledge

ISBN9781138476912

出版时间2018-12

装帧精装

纸张其他

页数250页

正文语种英语

上书时间2023-06-06

已实名已认证进店收藏店铺

商品描述: The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of

— 没有更多了 —