现代商务英语听力教程（下册）②（含光盘）
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四川成都
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作者李荣庆，李全福 主编
出版社天津大学出版社
ISBN9787561839645
出版时间2011-08
装帧平装
开本16开
纸张胶版纸
定价26元
货号22523549
上书时间2023-10-25
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【目录】:
Unit One The Theory of International Trade
Section One: Listen and Warm up
Section Two: Listen and Make Choices
Section Three: Listen and Fill in Blanks
Section Four: Listen and Dictate
Section Five: Listen and Make Judgments
Section Six: Listen and Understand
Unit Two World Trade Organization
Section One: Listen and Warm up
Section Two: Listen and Make Choices
Section Three: Listen and Fill in Blanks
Section Four: Listen and Dictate
Section Five: Listen and Make Judgments
Section Six: Listen and Understand
Unit Three Marketing
Section One: Listen and Warm up
Section Two: Listen and Make Choices
Section Three: Listen and Fill in Blanks
Section Four: Listen and Dictate
Section Five: Listen and Make Judgments
Section Six: Listen and Understand
Unit Four Marketing Mix
Section One: Listen and Warm up
Section Two: Listen and Make Choices
Section Three: Listen and Fill in Blanks
Section Four: Listen and Dictate
Section Five: Listen and Make Judgments
Section Six: Listen and Understand
Unit Five Promotion Activities
Section One: Listen and Warm up
Section Two: Listen and Make Choices
Section Three: Listen and Fill in Blanks
Section Five: Listen and Make Judgments
Section Six: Listen and Understand
Unit Six Brand Strategy
Unit Seven Business and Managerial Ethics
Unit Eight Women in Business
Unit Nine The Stocks
Unit Ten Business Recession
Unit Eleven Free Trade and Protectionism
Unit Twelve Intellectual Property Rights
Tapescripts
【内容简介】:
《现代商务英语听力教程》(下)是高等职业教育商务英语专业高年级学生的主干课程教材。本教材内容涵盖工商领域产、供、销和对外贸易的各个环节。各单元由对话、选择、填空、听写、判断和理解等多种听力练习组成。
教材各练习环节均按以学生为中心的教学模式而设。比如每单元听力练习均设不同朗读速度，并以／VIP3格式录制，方便学生自主进行听力练习。
本系列教材重视整体构建，另编有《现代商务英语综合教程》、《现代商务英语口语教程》。这些教材各单元的主题与《现代商务英语听力教程》基本一致，形成呼应关系，数种教材同时使用，可以产生课程间教学合力，为迄今比较先进的教材组合设计。本教材附带教师教学用PPT演示文稿，其中收入每单元练习题目的答案，方便教师使用。
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