Media Training 101: A Guide to Meeting the Press

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作者Stewart

出版社John Wiley & Sons

ISBN9780471271550

出版时间2003-01

装帧精装

页数258页

货号L23

上书时间2024-03-24

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商品描述: 名称：Media Training 101: A Guide to Meeting the Press
作者：Stewart
品相：九品
出版时间：2003
装订：精装
ISBN：9780471271550
出版社：John Wiley & Sons
页数：258页

商品描述：
Written by a seasoned journalist and public relations professional， Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies， Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes， anecdotes， and real-life case studies that help you know what to expect.

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