Media Training 101: A Guide to Meeting the Press
媒体培训101：会见媒体指南
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作者Stewart
出版社John Wiley & Sons
ISBN9780471271550
出版时间2003
装帧精装
页数258页
货号L23
上书时间2019-06-11
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Hardcover: 258 pages
Publisher: John Wiley & Sons (15 Sept. 2003)
Language: English
ISBN-10: 0471271551
ISBN-13: 978-0471271550
Product Dimensions: 16.3 x 2.6 x 23.1 cm
- 商品描述
- Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.
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