商务谈判与礼仪
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作者左显兰 主编
出版社机械工业出版社
ISBN9787111451365
出版时间2016-12
装帧平装
开本16开
定价44.9元
货号1201617974
上书时间2024-06-09
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前言
任务一 商务人员服饰设计······························· 2 任务二 商务人员仪容设计····························· 24 任务三 商务人员仪态设计····························· 33 项目二 商务谈判准备···································· 58
任务一 组建商务谈判团队····························· 59 任务二 收集商务谈判资料····························· 71 任务三 制订商务谈判方案····························· 78 项目三 商务谈判开局···································· 91
任务一 营造谈判气氛····································· 92 任务二 实施开局步骤··································· 104 任务三 开局策略应用····································112 任务四 报价策略应用··································· 121 任务五 报价解释与评述······························· 131 项目四 商务谈判实质磋商························· 141
任务一 讨价还价··········································· 142 任务二 实施让步··········································· 152 任务三 僵局处理··········································· 158 任务四 磋商策略应用··································· 173
录
项目五 商务谈判完成·································· 192
任务一 商务谈判结束时机的选择··············· 193 任务二 谈判完成阶段策略的应用··············· 197 项目六 商务谈判技巧应用························· 202
任务一 提问技巧的应用······························· 203 任务二 回答技巧的应用······························· 210 任务三 说服技巧的应用······························· 215 任务四 示范技巧的应用······························· 223 任务五 电话洽谈技巧的应用······················· 227 项目七 商务谈判礼仪方案设计················ 233
任务一 商务迎*仪方案设计··················· 234 任务二 商务宴请礼仪方案设计··················· 242 任务三 商务洽谈礼仪方案设计··················· 251 项目八 跨文化商务谈判······························ 263
任务一 跨文化商务谈判中的语言沟通······· 264 任务二 去国外商务谈判须知······················· 271 任务三 世界主要国家的商务谈判风格······· 282 项目九 综合模拟谈判实训························· 290 参考文献······························································ 302
商品简介
本书是商务人员从事商务活动时的参考书。知礼仪、善谈判，是现代商务人的素养和能力。本书项目的设计以谈判业务流程为主线，穿插基本的礼仪操作项目。具体包括商务人员形象设计、商务谈判准备、商务谈判开局、商务谈判实质磋商、商务谈判完成、谈判中的技巧应用、商务谈判礼仪、跨文化商务谈判、商务谈判模拟实训九个项目。
目录
前言 项目一 商务人员形象设计····························· 1
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