内容提要 《商务英语系列教材:商务英语精读1》重视学习文化和学习语言的关系,在单元主题的遴选以及课文和练习的选材上,刻意为学生提供各种文化知识背景,其中包括商业文化知识背景。为提高学生的文化意识,《商务英语系列教材:商务英语精读1》还着重对不同文化之间的差异进行了比较。 目录 Unit 1 Essentials of BusinessReading I The Nature of BusinessReading II TradingSpecial Use Countable and Uncountable NounsExtended ActivitiesPhonetic Drills Front Vowels(前元音) Function and Structure Meeting People Practical Reading TimetableBusiness World Fortune Global Forum Unit 2 MarketingReading I Marketing and PromotionReading II Markets.Demand and SupplySpecial Use Numerical Expressions (1)Extended ActivitiesPhonetic Drills Central Vowels(中位元音)Function and Structure Introducing PeoplePrnctical Reading Price ListBusiness World The Marketing Mix(营销策略)Unit 3 CareerReading I Modern Servant-NannyReading II GardenerSpecial Use Describe People's AppearanceExtended ActivitiesPhonetic Drills Back Vowels(后位元音)Function and Structure Expressing and Responding to ThanksPractical Reading Business CardsBusiness World What Does an Employer Do? Unit 4 Jobs and OccupationsReading I Personal Progress and Job-hoppingReading II Branson's New Route to More JobsSpecial Use Words of Job ApplicationExtended ActivitiesPhonetic Drills Closing Diphthongs(合口双元音)(1)Function and Structure Describe One's Occupation Practical Reading Job AdvertisementBusiness World The Most Promising Jobs in the 2t CenturyUnit 5 Eating HabitsReading I Changing Life style and New Eating HabitsReading II British FoodSpecial Use Degrees of Adjectives and AdverbsExtended ActivitiesPhonetic Drills Closing Diphthongs(合口双元音)(2)Function and Structure Ordering a MealPractical Reading MenuBusiness World Business MealsUnit 6 JewelryReading I Diamond-Cutter EphraimReading II DiamondsSpecial Use The Use of ArticleExtended ActivitiesPhonetic Drills Centring Diphthongs(集中双元音)Function and Structure ApologizingPractical Reading Catalogue of JewelryBusiness World Source of GemsUnit 7 Body LanguageReading I Body Language-Ownership GesturesReading II Gesture Special Use Numerical Expressions(2)Extended ActivitiesPhonetic Drills Vowels Revision(元音复习)Function and Structure Making InvitationsPractical Reading Program ScheduleBusiness World Important Cultural Issues(1)Unit 8 MannersReading I A World Guide to Good MannersReading II Good Manners.Good.BusinessSpecial Use Simple.Past and Perfect Tenses of VerbsExtended ActivitiesPhonetic Drills Consonants-Fricatives(摩擦音)Function and Structure Asking fo Giving,and Refusing to Give PermissionPractical Reading Comparing Different CulturesBusiness World Important Cultural Issues (Ⅱ)Unit 9 Telephone CallsReading I Miss Manners Wrings the BellReading II TelephonesSpecial Use Continuous and Perfect Tenses of VerbsExtended ActivitiesPhonetic Drills Consonants-Plosives(爆破音)Function and Structure Making Telephone CallsPractical Reading Yellow PagesBusiness World Twelve Telephone TiosUnit 10 Air TravelReading I Getting to the AirportReading II ReservationsSpecial Use Passive Voice of VerbsExtended ActivitiesPhonetic Drills Consonants-Affricates(破擦音)Function and Structure Booking Flight TicketsPrnctical Reading Flight ScheduleBusiness World Major International AirlinesUnit 11 Sports and BusinessReading I Nike,from Small Beginnings to World Giant(I)Reading II Nike,from Small Beginnings to World Giant(II)Special Use Subject and Verb Agreement f(1)Extended ActivitiesPhonetic Drills Consonant Nasals(鼻辅音)Function and Structure ComplimentingPractical Reading Football and Basketball CatalogueBusiness World Brand Image(品牌形象)Unit 12 OwnershipReading I Types of Business OwnershipReading II Business in a Free Enterprise SystemSpecial use The Future ExpressionsExtended ActivitiesPhonetic Drills Consonants-Laterals(舌侧音)Function and Structure Asking or Offering FavorsPractical Reading Company RelationshipBusiness World Joint VentureUnit 13 FashionReading I Fashion 作者介绍
序言 Unit 1 Essentials of BusinessReading I The Nature of BusinessReading II TradingSpecial Use Countable and Uncountable NounsExtended ActivitiesPhonetic Drills Front Vowels(前元音) Function and Structure Meeting People Practical Reading TimetableBusiness World Fortune Global Forum Unit 2 MarketingReading I Marketing and PromotionReading II Markets.Demand and SupplySpecial Use Numerical Expressions (1)Extended ActivitiesPhonetic Drills Central Vowels(中位元音)Function and Structure Introducing PeoplePrnctical Reading Price ListBusiness World The Marketing Mix(营销策略)Unit 3 CareerReading I Modern Servant-NannyReading II GardenerSpecial Use Describe People's AppearanceExtended ActivitiesPhonetic Drills Back Vowels(后位元音)Function and Structure Expressing and Responding to ThanksPractical Reading Business CardsBusiness World What Does an Employer Do? Unit 4 Jobs and OccupationsReading I Personal Progress and Job-hoppingReading II Branson's New Route to More JobsSpecial Use Words of Job ApplicationExtended ActivitiesPhonetic Drills Closing Diphthongs(合口双元音)(1)Function and Structure Describe One's Occupation Practical Reading Job AdvertisementBusiness World The Most Promising Jobs in the 21st CenturyUnit 5 Eating HabitsReading I Changing Life style and New Eating HabitsReading II British FoodSpecial Use Degrees of Adjectives and AdverbsExtended ActivitiesPhonetic Drills Closing Diphthongs(合口双元音)(2)Function and Structure Ordering a MealPractical Reading MenuBusiness World Business MealsUnit 6 JewelryReading I Diamond-Cutter EphraimReading II DiamondsSpecial Use The Use of ArticleExtended ActivitiesPhonetic Drills Centring Diphthongs(集中双元音)Function and Structure ApologizingPractical Reading Catalogue of JewelryBusiness World Source of GemsUnit 7 Body LanguageReading I Body Language-Ownership GesturesReading II Gesture Special Use Numerical Expressions(2)Extended ActivitiesPhonetic Drills Vowels Revision(元音复习)Function and Structure Making InvitationsPractical Reading Program ScheduleBusiness World Important Cultural Issues(1)Unit 8 MannersReading I A World Guide to Good MannersReading II Good Manners.Good.BusinessSpecial Use Simple.Past and Perfect Tenses of VerbsExtended ActivitiesPhonetic Drills Consonants-Fricatives(摩擦音)Function and Structure Asking fo Giving,and Refusing to Give PermissionPractical Reading Comparing Different CulturesBusiness World Important Cultural Issues (Ⅱ)Unit 9 Telephone CallsReading I Miss Manners Wrings the BellReading II TelephonesSpecial Use Continuous and Perfect Tenses of VerbsExtended ActivitiesPhonetic Drills Consonants-Plosives(爆破音)Function and Structure Making Telephone CallsPractical Reading Yellow PagesBusiness World Twelve Telephone TiosUnit 10 Air TravelReading I Getting to the AirportReading II ReservationsSpecial Use Passive Voice of VerbsExtended ActivitiesPhonetic Drills Consonants-Affricates(破擦音)Function and Structure Booking Flight TicketsPrnctical Reading Flight ScheduleBusiness World Major International AirlinesUnit 11 Sports and BusinessReading I Nike,from Small Beginnings to World Giant(I)Reading II Nike,from Small Beginnings to World Giant(II)Special Use Subject and Verb Agreement f(1)Extended ActivitiesPhonetic Drills Consonant Nasals(鼻辅音)Function and Structure ComplimentingPractical Reading Football and Basketball CatalogueBusiness World Brand Image(品牌形象)Unit 12 OwnershipReading I Types of Business OwnershipReading II Business in a Free Enterprise SystemSpecial use The Future ExpressionsExtended ActivitiesPhonetic Drills Consonants-Laterals(舌侧音)Function and Structure Asking or Offering FavorsPractical Reading Company RelationshipBusiness World Joint VentureUnit 13 FashionReading I Fashion
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