现货Crisis, Issues and Reputation Management (PR in Practice)[9780749469924]

277 九五品

仅1件

上海宝山

认证卖家担保交易快速发货售后保障

作者Griffin, Andrew

出版社Kogan Page

ISBN9780749469924

出版时间2014-04

装帧平装

纸张其他

页数256页

正文语种英语

上书时间2023-04-19

已实名已认证进店收藏店铺

商品描述: Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business. Whether it is an internal or external crisis, now more than ever brands and organizations are having to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. Crisis, Issues and Reputation Management defines and explores the value of reputation, providing practical guidelines for effective reputation management that will resolve issues with minimum damage and disruption to the business. Showcasing a variety of crises through a range of case studies from international brands including Nestle, Unilever, General El