现货Crisis Communication in Canada[9781442609235]

717 九五品

库存3件

上海宝山

认证卖家担保交易快速发货售后保障

作者Koerber, Duncan

出版社University of Toronto Press

ISBN9781442609235

出版时间2017-10

装帧精装

纸张其他

页数288页

正文语种英语

上书时间2023-08-15

已实名已认证进店收藏店铺

商品描述: Crisis Communication in Canada is the first Canadian content textbook on this important topic. Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and politicians who respond poorly to a crisis may lose their long-standing careers and the respect of their colleagues, supporters, fans, and customers. This book offers practical help for organizations and professionals to deal effectively with crises. Crisis communication and damage control lessons have typically been the purview of public relations professionals who have learned from experience. However, since the 1990s there has been a growing body of scholarly research on the topic. Scholars study real-life cases or run experiments, testing common PR wisdom. Crisis Communication in Canada offers a unique scholarly and professional contribution, synthesizing recent research and providing a context for practical advice. Written in a clear and concise style directed at beginners, but rooted in research, this book will offer instructors and students a unique resource.

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