现货Communication Research Methodology: A Strategic Approach to Applied Research[9780415507431]

1536 九五品

仅1件

上海宝山

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作者Pettey, Gary ; Bracken, Cheryl Campanella ; Pask, Elizabeth B

出版社Routledge

ISBN9780415507431

出版时间2017-02

装帧精装

纸张其他

页数208页

正文语种英语

上书时间2023-04-17

已实名已认证进店收藏店铺

商品描述: This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin approach social science methods as a language to be learned, requiring multiple sessions and reinforcement through practice. They explain the basics of conducting communication research, facilitating students' understanding of the operation and roles of research so that they can better critique and consume the materials in their classes and in the media. The book takes an applied methods approach, introducing students to the conceptual elements of communication science and then presenting these elements in a single study throughout the text, articulating the similarities and differences of individual methods along the way. The study is presented as a communication campaign, involving