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李书福的偏执智慧

正版保障假一赔十可开发票

47.34 6.0折 79 全新

库存11件

上海黄浦

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作者张明转[著]

出版社五洲传播出版社

ISBN9787508526768

出版时间2012-01

装帧平装

开本32开

定价79元

货号8145981

上书时间2024-03-14

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商品描述: 导语摘要
《李书福的偏执智慧(英文版)》由张明转编著。每个著名企业家都有其独步天下的“秘技”，这也是其最耀眼的闪光点。李书福以其敢想敢做的冒险精神立足汽车领域。从120元创业起家、在冰箱行业赚到第一桶金、在海南地产热中摔过大跟头，到投身汽车制造业，创办吉利集团，李书福缔造了一个草根创业的神话。2009年成功收购沃尔沃，让李书福和他的吉利成为举世瞩目的焦点。企业家李书福如何经营吉利这家民营汽车企业，并成功做大做强？《李书福的偏执智慧》的作者深入分析了李书福多年来的创业经历和经营之道，从案例入手，解析李书福在企业战略和经营中的独到智慧，提炼出他特有的企业家精神。

目录
Part I

A Resolute Pioneer-A Dreamer of Auto Production

CHAPTER 1

Perseverance-with His Dream of Manufacturing Cars

CHAPTER 2

A Long Trudge-A Record of Conquests

1. The hammered-out cars

2. Markets opened up with price war

3. Conquests all over the nation

CHAPTER 3

Becoming a Powerful Giant Was Not a Fantasy

Part II

A Stubborn Manager-Effective Management Is the Best

CHAPTER 4

"Humanized Management, Militarized Implementation"-Gellys Internal Management

CHAPTER 5

Not Only Price Wars-Geelys Brand Management

CHAPTER 6

Talents Attracted, Chances Given-Geelys Talents Management

1. "Make three calls at the dwelling of a wise man"

2. Complete trust

3. An enterprise, a university

Part III

A Paranoid in Action:Breaking the "Greedy" Failure Spell

CHAPTER 7

Smallaqainst Big- Li Shufus Capital Game Strategy

1. The first bucket of gold got with 120 yuan

2. The second start in the business of selling construction materials

3. An auto kingdom levered up by RMB 100 million

CHAPTER 8

Alliance-Tile Road of Expansion

1. Getting listed- the prescription of refunding

2. Expanding in "Crisis"-the law of contraries

3. Enclosing land, the risky and unexpected move

CHAPTER 9

Consolidation at Every Step-The Story behind purchasing Volvo

1. Blind action or a chess game?

2. Tough negotiations-Volvo was touched

3. Final fight-a gamble for tomorrow

精彩内容
Every well-known entrepreneur has his/her own secret of success.Li Shufu's secret is his spirit of adventure as a bold thinker anddoer, which has gained him a secure foothold in the field ofauto production. From his start in business with 120 yuan, hisfirst bucket of gold got from making refrigerators, his failure inreal estate in Hainan, to his delving into auto making to foundGeely Group, Li Shufu has created a myth of grassroot self madesuccess. In 2009, Li Shufu and his Geely again became the focusof world attention with Geely's successful purchase of Volvo.

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