电网企业营销业务模式转型设计
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四川成都
认证卖家担保交易快速发货售后保障
作者广州供电局有限公司
出版社中国电力出版社
ISBN9787519812010
出版时间2018-01
装帧平装
开本16开
纸张胶版纸
定价55元
货号25221841
上书时间2023-10-11
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【编辑推荐】:
电网企业转型的实用参考书
【内容简介】:
新一轮的电力体制改革是以市场化为导向，聚焦还原电力产品的商品属性，将有序放开输配环节以外的竞争性环节电价，有序向社会资本放开配售电业务。在售电环节，市场的竞争性和产品的同质性矛盾，要求售电企业必须重视产品品牌化和服务差异化建设。对电网企业而言，要想在售电侧市场放开的过程中获得先发优势，就必须重视并解决这一问题。本书是对电网企业营销业务模式转型的有效尝试，包含4章，第1章是概述，探讨电网企业所处的外部环境，能源消费者需求的变化，分析电网企业营销业务转型的方向；第2章探讨电网企业营销业务转型的方法和思路；第3章是对电网企业营销业务模式转型设计的探索与实践，从管理模式和业务模式两个阶段来梳理营销业务模式转型的思路；第4章则为电网企业的营销业务模式转型进行总结和展望。
【目录】:
前言第1 章 概述 ················································································ 11.1 电力市场的重塑 ··································································· 21.1.1 政治环境的变化 ······························································ 31.1.2 经济环境的变化 ···························································· 101.1.3 技术环境的变化 ···························································· 121.1.4 对电网企业的影响 ························································· 191.2 能源消费者需求的转变 ·························································211.2.1 能源消费者的新特征 ······················································ 211.2.2 能源消费者的新要求 ······················································ 271.2.3 数字化能源消费者的特点 ·················································281.3 电网企业综合能力的培育 ······················································291.3.1 四大核心能力 ································································301.3.2 四大营销能力 ································································35第2 章 电网企业营销业务模式转型设计方法与思路 ··························· 372.1 电网企业营销业务模式转型设计方法 ·······································382.1.1 坚持以客户为中心 ··························································392.1.2 努力融合“互联网 ” ························································402.1.3 推动营销业务转型 ························································· 412.2 营销业务模式转型设计思路 ··················································· 442.2.1 营销管理模式设计 ························································· 452.2.2 营销业务模式设计 ······················&m
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