The Thank You Economy[感恩经济]

图书标准信息

• 作者 Gary Vaynerchuck（加里·维纳查克） 著
• 出版社 HarperCollins US
• 出版时间 2003-01
• ISBN 9780061914188
• 定价 222.00元
• 装帧 精装
• 开本 其他
• 纸张 胶版纸
• 页数 256页
• 正文语种 英语

【内容简介】

TheThankYouEconomyisaboutsomethingbig,somethinggreaterthananysinglerevolutionaryplatform.Itisn'tsomeabstractconceptorwackybusinessstrategy—it'sreal,andeveryoneofusisdoingbusinessiniteveryday,whetherwechoosetorecognizeitornot.It'sthewaywecommunicate,thewaywebuyandsell,thewaybusinessesandconsumersinteractonlineandoffline.TheInternet,wheretheThankYouEconomywasborn,hasgivenconsumersbacktheirvoice,andthetremendouspoweroftheiropinionsviasocialmediameansthatcompaniesandbrandshavetocompeteonawholedifferentlevelthantheyusedto.

Gonearethedayswhenablizzardofmarketingdollarscouldbeusedtooverwhelmtheairwaves,shutoutthecompetition,andgrabcustomerawareness.Nowcustomers'demandsforauthenticity,originality,creativity,honesty,andgoodintenthavemadeitnecessaryforcompaniesandbrandstoreverttoalevelofcustomerservicerarelyseensinceourgreat-grandparents'day,whenbusinessownersoftenknewtheircustomerspersonally,andgavethemindividualattention.

HererenownedentrepreneurGaryVaynerchukrevealshowcompaniesbigandsmallcanscalethatkindofpersonal,one-on-oneattentiontotheirentirecustomerbase,nomatterhowlarge,usingthesamesocialmediaplatformsthatcarryconsumerwordofmouth.TheThankYouEconomyofferscompelling,data-drivenevidencethatwehaveenteredintoanentirelynewbusinessera,oneinwhichthecompaniesthatseethebiggestreturnswon'tbetheonesthatcanthrowthemostmoneyatanadvertisingcampaign,butwillbethosethatcanprovetheycareabouttheircustomersmorethananyoneelse.Thebusinessesandbrandsthatharnesstheword-of-mouthpowerfromsocialmedia,thosethatcanshifttheirculturetobemorecustomer-awareandfan-friendly,willpullawayfromthepackandprofitintoday'smarkets.

FilledwithVaynerchuk'sirrepressiblecandorandwit,aswellasreal-worldexamplesofcompaniesthatareprofitingbyputtingThankYouEconomyprinciplesintopractice,TheThankYouEconomyrevealshowbusinessescanharnessallthechangesandchallengesinherentinsocialmediaandturnthemintotremendousopportunitiesforprofitandgrowth.

【作者简介】

GaryVaynerchukisaserialentrepreneurwhohasrevolutionizedthewaypeoplelookatinteractingwiththeircommunities.Whilebuildinghisfamily'slocalliquorstoreintoanationalindustryleader,heobservedtheextraordinarypotentialofwhathehasdubbedtheThankYouEconomy.Asaconsultant,heintroducedthosesameprinciplesintothebusinessworldatlarge,withsuccessfulapplicationsinsports,consumerpackagedgoods,andretail.Askmen.comnamedGarytoitslistoftheTop49MostInfluentialMenof2009,andhewasincludedinBusinessWeek'slistoftheTop20PeopleEveryEntrepreneurShouldFollow.