The Thank You Economy[感恩经济]
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八五品
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作者Gary Vaynerchuck(加里·维纳查克) 著
出版社HarperCollins US
出版时间2003-01
装帧精装
货号j6-18a
上书时间2024-07-15
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- 品相描述:八五品
图书标准信息
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作者
Gary Vaynerchuck(加里·维纳查克) 著
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出版社
HarperCollins US
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出版时间
2003-01
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ISBN
9780061914188
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定价
222.00元
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装帧
精装
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开本
其他
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纸张
胶版纸
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页数
256页
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正文语种
英语
- 【内容简介】
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TheThankYouEconomyisaboutsomethingbig,somethinggreaterthananysinglerevolutionaryplatform.Itisn'tsomeabstractconceptorwackybusinessstrategy—it'sreal,andeveryoneofusisdoingbusinessiniteveryday,whetherwechoosetorecognizeitornot.It'sthewaywecommunicate,thewaywebuyandsell,thewaybusinessesandconsumersinteractonlineandoffline.TheInternet,wheretheThankYouEconomywasborn,hasgivenconsumersbacktheirvoice,andthetremendouspoweroftheiropinionsviasocialmediameansthatcompaniesandbrandshavetocompeteonawholedifferentlevelthantheyusedto.
Gonearethedayswhenablizzardofmarketingdollarscouldbeusedtooverwhelmtheairwaves,shutoutthecompetition,andgrabcustomerawareness.Nowcustomers'demandsforauthenticity,originality,creativity,honesty,andgoodintenthavemadeitnecessaryforcompaniesandbrandstoreverttoalevelofcustomerservicerarelyseensinceourgreat-grandparents'day,whenbusinessownersoftenknewtheircustomerspersonally,andgavethemindividualattention.
HererenownedentrepreneurGaryVaynerchukrevealshowcompaniesbigandsmallcanscalethatkindofpersonal,one-on-oneattentiontotheirentirecustomerbase,nomatterhowlarge,usingthesamesocialmediaplatformsthatcarryconsumerwordofmouth.TheThankYouEconomyofferscompelling,data-drivenevidencethatwehaveenteredintoanentirelynewbusinessera,oneinwhichthecompaniesthatseethebiggestreturnswon'tbetheonesthatcanthrowthemostmoneyatanadvertisingcampaign,butwillbethosethatcanprovetheycareabouttheircustomersmorethananyoneelse.Thebusinessesandbrandsthatharnesstheword-of-mouthpowerfromsocialmedia,thosethatcanshifttheirculturetobemorecustomer-awareandfan-friendly,willpullawayfromthepackandprofitintoday'smarkets.
FilledwithVaynerchuk'sirrepressiblecandorandwit,aswellasreal-worldexamplesofcompaniesthatareprofitingbyputtingThankYouEconomyprinciplesintopractice,TheThankYouEconomyrevealshowbusinessescanharnessallthechangesandchallengesinherentinsocialmediaandturnthemintotremendousopportunitiesforprofitandgrowth.
- 【作者简介】
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GaryVaynerchukisaserialentrepreneurwhohasrevolutionizedthewaypeoplelookatinteractingwiththeircommunities.Whilebuildinghisfamily'slocalliquorstoreintoanationalindustryleader,heobservedtheextraordinarypotentialofwhathehasdubbedtheThankYouEconomy.Asaconsultant,heintroducedthosesameprinciplesintothebusinessworldatlarge,withsuccessfulapplicationsinsports,consumerpackagedgoods,andretail.Askmen.comnamedGarytoitslistoftheTop49MostInfluentialMenof2009,andhewasincludedinBusinessWeek'slistoftheTop20PeopleEveryEntrepreneurShouldFollow.
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