• Good to Great:Why Some Companies Make the Leap... and Others Don't
  • Good to Great:Why Some Companies Make the Leap... and Others Don't
  • Good to Great:Why Some Companies Make the Leap... and Others Don't
  • Good to Great:Why Some Companies Make the Leap... and Others Don't
  • Good to Great:Why Some Companies Make the Leap... and Others Don't
  • Good to Great:Why Some Companies Make the Leap... and Others Don't
  • Good to Great:Why Some Companies Make the Leap... and Others Don't
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Good to Great:Why Some Companies Make the Leap... and Others Don't

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作者Jim Collins(吉姆·柯林斯) 著

出版社HarperCollins US

出版时间2001-10

版次1

装帧精装

上书时间2024-07-29

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图书标准信息
  • 作者 Jim Collins(吉姆·柯林斯) 著
  • 出版社 HarperCollins US
  • 出版时间 2001-10
  • 版次 1
  • ISBN 9780066620992
  • 定价 256.10元
  • 装帧 精装
  • 开本 16开
  • 纸张 胶版纸
  • 页数 300页
  • 正文语种 英语
【内容简介】
TheChallenge

BuilttoLast,thedefiningmanagementstudyofthenineties,showedhowgreatcompaniestriumphovertimeandhowlong-termsustainedperformancecanbeengineeredintotheDNAofanenterprisefromtheverybeginning.

ButwhataboutthecompanythatisnotbornwithgreatDNA?Howcangoodcompanies,mediocrecompanies,evenbadcompaniesachieveenduringgreatness?

TheStudy

Foryears,thisquestionpreyedonthemindofJimCollins.Aretherecompaniesthatdefygravityandconvertlong-termmediocrityorworseintolong-termsuperiority?Andifso,whataretheuniversaldistinguishingcharacteristicsthatcauseacompanytogofromgoodtogreat?

TheStandards

Usingtoughbenchmarks,Collinsandhisresearchteamidentifiedasetofelitecompaniesthatmadetheleaptogreatresultsandsustainedthoseresultsforatleastfifteenyears.Howgreat?Aftertheleap,thegood-to-greatcompaniesgeneratedcumulativestockreturnsthatbeatthegeneralstockmarketbyanaverageofseventimesinfifteenyears,betterthantwicetheresultsdeliveredbyacompositeindexoftheworld'sgreatestcompanies,includingCoca-Cola,Intel,GeneralElectric,andMerck.

TheComparisons

Theresearchteamcontrastedthegood-to-greatcompanieswithacarefullyselectedsetofcomparisoncompaniesthatfailedtomaketheleapfromgoodtogreat.Whatwasdifferent?Whydidonesetofcompaniesbecometrulygreatperformerswhiletheothersetremainedonlygood?

Overfiveyears,theteamanalyzedthehistoriesofalltwenty-eightcompaniesinthestudy.Aftersiftingthroughmountainsofdataandthousandsofpagesofinterviews,Collinsandhiscrewdiscoveredthekeydeterminantsofgreatness--whysomecompaniesmaketheleapandothersdon't.

TheFindings

ThefindingsoftheGoodtoGreatstudywillsurprisemanyreadersandshedlightonvirtuallyeveryareaofmanagementstrategyandpractice.Thefindingsinclude:

Level5Leaders:Theresearchteamwasshockedtodiscoverthetypeofleadershiprequiredtoachievegreatness.

TheHedgehogConcept(SimplicitywithintheThreeCircles):Togofromgoodtogreatrequirestranscendingthecurseofcompetence.

ACultureofDiscipline:Whenyoucombineacultureofdisciplinewithanethicofentrepreneurship,yougetthemagicalalchemyofgreatresults.TechnologyAccelerators:Good-to-greatcompaniesthinkdifferentlyabouttheroleoftechnology.

TheFlywheelandtheDoomLoop:Thosewholaunchradicalchangeprogramsandwrenchingrestructuringswillalmostcertainlyfailtomaketheleap.

"Someofthekeyconceptsdiscernedinthestudy,"commentsJimCollins,"flyinthefaceofourmodernbusinesscultureandwill,quitefrankly,upsetsomepeople."

Perhaps,butwhocanaffordtoignorethesefindings?

 《从优秀到卓越》是超级畅销书《基业长青》的作者柯林斯的又一力作,它描绘了优秀公司实现向卓越公司跨越的宏伟蓝图。《基业长青》揭示了公司保持卓越的秘诀,但书中提到的公司自始至终都出类拔萃。对于那些业绩平平的公司,如何才能实现从优秀到卓越的跨越呢?是不是卓越的企业都有所谓的特殊“卓越气质”?发展的瓶颈是不是真的难以突破?

 针对这一问题,柯林斯和他的研究小组历时5年,阅读并系统整理了6000篇文章,记录了2000多页的专访内容,创建了3.84亿字节的电脑数据,收集了28家公司过去50年,甚至更早的所有文章,进行了大范围的定性和定量分析,得出了如何使公司从优秀到卓越的令人惊异而振奋的答案。

 柯林斯发现,公司从优秀到卓越,跟从事的行业是否在潮流之中没有关系,事实上,即使是一个从事传统行业的企业,即使它最初默默无闻,它也可能卓越。柯林斯提出了一整套观点,“只要采纳并认真贯彻,几乎所有的公司都能极大改善自己的经营状况,甚至可能成为卓越公司”。
【作者简介】
Collins is a management educator. He operates a management learning laboratory dedicated to conducting new research and working with executives.

 吉姆·柯林斯,著名商业畅销书作家。早年在斯坦福大学商学院从事教学与研究工作,并获得杰出教学奖。1996年,创办了自己的管理研究所,曾在默克公司、星巴克、时代明镜集团、麦肯锡公司等世界知名公司任高级经理和CEO。 他的另外一本书《基业长青》也晃公认的一部经典商业著作。他的著作被《财富》、《经济学人》、《商业周刊》、《今日美国》、《哈佛商业评论》等杂志广泛报道,引起巨大反响。
【目录】
Acknowledgments

Preface

1:Good Is the Enemy ofGreat

2:Level5 Leadership

3:First Who...ThenWhat

4:Confront the Bmtal Facts (Yet Never Lose Faith)

5:The Hedgehog Concept(Simplicity within the Three Circles)

6:A Culture of Discipline

7:Technology Accelerators

8:The Flywheel and the Doom Loop

9:From Good to Great to Built to Last

EPltOGuE:Frequently Asked Questions

Research Appendices

Notes

Index
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