Good to Great:Why Some Companies Make the Leap... and Others Don't
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作者Jim Collins(吉姆·柯林斯) 著
出版社HarperCollins US
出版时间2001-10
版次1
装帧精装
上书时间2024-07-29
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外衣有点掉色了,边有点发黄,里面完好
图书标准信息
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作者
Jim Collins(吉姆·柯林斯) 著
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出版社
HarperCollins US
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出版时间
2001-10
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版次
1
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ISBN
9780066620992
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定价
256.10元
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装帧
精装
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开本
16开
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纸张
胶版纸
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页数
300页
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正文语种
英语
- 【内容简介】
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TheChallenge
BuilttoLast,thedefiningmanagementstudyofthenineties,showedhowgreatcompaniestriumphovertimeandhowlong-termsustainedperformancecanbeengineeredintotheDNAofanenterprisefromtheverybeginning.
ButwhataboutthecompanythatisnotbornwithgreatDNA?Howcangoodcompanies,mediocrecompanies,evenbadcompaniesachieveenduringgreatness?
TheStudy
Foryears,thisquestionpreyedonthemindofJimCollins.Aretherecompaniesthatdefygravityandconvertlong-termmediocrityorworseintolong-termsuperiority?Andifso,whataretheuniversaldistinguishingcharacteristicsthatcauseacompanytogofromgoodtogreat?
TheStandards
Usingtoughbenchmarks,Collinsandhisresearchteamidentifiedasetofelitecompaniesthatmadetheleaptogreatresultsandsustainedthoseresultsforatleastfifteenyears.Howgreat?Aftertheleap,thegood-to-greatcompaniesgeneratedcumulativestockreturnsthatbeatthegeneralstockmarketbyanaverageofseventimesinfifteenyears,betterthantwicetheresultsdeliveredbyacompositeindexoftheworld'sgreatestcompanies,includingCoca-Cola,Intel,GeneralElectric,andMerck.
TheComparisons
Theresearchteamcontrastedthegood-to-greatcompanieswithacarefullyselectedsetofcomparisoncompaniesthatfailedtomaketheleapfromgoodtogreat.Whatwasdifferent?Whydidonesetofcompaniesbecometrulygreatperformerswhiletheothersetremainedonlygood?
Overfiveyears,theteamanalyzedthehistoriesofalltwenty-eightcompaniesinthestudy.Aftersiftingthroughmountainsofdataandthousandsofpagesofinterviews,Collinsandhiscrewdiscoveredthekeydeterminantsofgreatness--whysomecompaniesmaketheleapandothersdon't.
TheFindings
ThefindingsoftheGoodtoGreatstudywillsurprisemanyreadersandshedlightonvirtuallyeveryareaofmanagementstrategyandpractice.Thefindingsinclude:
Level5Leaders:Theresearchteamwasshockedtodiscoverthetypeofleadershiprequiredtoachievegreatness.
TheHedgehogConcept(SimplicitywithintheThreeCircles):Togofromgoodtogreatrequirestranscendingthecurseofcompetence.
ACultureofDiscipline:Whenyoucombineacultureofdisciplinewithanethicofentrepreneurship,yougetthemagicalalchemyofgreatresults.TechnologyAccelerators:Good-to-greatcompaniesthinkdifferentlyabouttheroleoftechnology.
TheFlywheelandtheDoomLoop:Thosewholaunchradicalchangeprogramsandwrenchingrestructuringswillalmostcertainlyfailtomaketheleap.
"Someofthekeyconceptsdiscernedinthestudy,"commentsJimCollins,"flyinthefaceofourmodernbusinesscultureandwill,quitefrankly,upsetsomepeople."
Perhaps,butwhocanaffordtoignorethesefindings?
《从优秀到卓越》是超级畅销书《基业长青》的作者柯林斯的又一力作,它描绘了优秀公司实现向卓越公司跨越的宏伟蓝图。《基业长青》揭示了公司保持卓越的秘诀,但书中提到的公司自始至终都出类拔萃。对于那些业绩平平的公司,如何才能实现从优秀到卓越的跨越呢?是不是卓越的企业都有所谓的特殊“卓越气质”?发展的瓶颈是不是真的难以突破?
针对这一问题,柯林斯和他的研究小组历时5年,阅读并系统整理了6000篇文章,记录了2000多页的专访内容,创建了3.84亿字节的电脑数据,收集了28家公司过去50年,甚至更早的所有文章,进行了大范围的定性和定量分析,得出了如何使公司从优秀到卓越的令人惊异而振奋的答案。
柯林斯发现,公司从优秀到卓越,跟从事的行业是否在潮流之中没有关系,事实上,即使是一个从事传统行业的企业,即使它最初默默无闻,它也可能卓越。柯林斯提出了一整套观点,“只要采纳并认真贯彻,几乎所有的公司都能极大改善自己的经营状况,甚至可能成为卓越公司”。
- 【作者简介】
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Collins is a management educator. He operates a management learning laboratory dedicated to conducting new research and working with executives.
吉姆·柯林斯,著名商业畅销书作家。早年在斯坦福大学商学院从事教学与研究工作,并获得杰出教学奖。1996年,创办了自己的管理研究所,曾在默克公司、星巴克、时代明镜集团、麦肯锡公司等世界知名公司任高级经理和CEO。 他的另外一本书《基业长青》也晃公认的一部经典商业著作。他的著作被《财富》、《经济学人》、《商业周刊》、《今日美国》、《哈佛商业评论》等杂志广泛报道,引起巨大反响。
- 【目录】
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Acknowledgments
Preface
1:Good Is the Enemy ofGreat
2:Level5 Leadership
3:First Who...ThenWhat
4:Confront the Bmtal Facts (Yet Never Lose Faith)
5:The Hedgehog Concept(Simplicity within the Three Circles)
6:A Culture of Discipline
7:Technology Accelerators
8:The Flywheel and the Doom Loop
9:From Good to Great to Built to Last
EPltOGuE:Frequently Asked Questions
Research Appendices
Notes
Index
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