创业学—成功创建新企业（英文版·第6版）[美]布鲁斯·巴林杰杜安·爱尔兰中国人民大学出版社9787300296241

32.48 八五品

库存24件

江西南昌

认证卖家担保交易快速发货售后保障

作者[美]布鲁斯·巴林杰杜安·爱尔兰

出版社中国人民大学出版社

ISBN9787300296241

出版时间2021-10

装帧平装

货号9787300296241

上书时间2024-10-11

已实名已认证进店收藏店铺

商品描述: PART 1 Decision to Become an Entrepreneur

CHAPTER 1  Introduction to Entrepreneurship

PART 2 Developing Successful Business Ideas

CHAPTER 2  Recognizing Opportunities and Generating Ideas

CHAPTER 3  Feasibility Analysis

CHAPTER 4  Developing an Effective Business Model

CHAPTER 5  Industry and Competitor Analysis

CHAPTER 6  Writing a Business Plan

PART 3 Moving from an Idea to an Entrepreneurial Firm

CHAPTER 7  Preparing the Proper Ethical and Legal Foundation

CHAPTER 8  Assessing a New Venture’s Finan Strength and Viability

CHAPTER 9  Building a New-Venture Team

CHAPTER 10 Getting Financing or Funding

PART 4 Managing and Growing an Entrepreneurial Firm

CHAPTER 11 Unique Marketing Issues

CHAPTER 12 The Importance of Intellectual Property

CHAPTER 13 Preparing for and Evaluating the Challenges of Growth

CHAPTER 14 Strategies for Firm Growth

CHAPTER 15 Franchising

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创业学—成功创建新企业（英文版·第6版）[美]布鲁斯·巴林杰 杜安·爱尔兰中国人民大学出版社9787300296241