开放创新和平台经济：IT及互联网产业商业模式创新之道（第2版）

图书标准信息

• 作者 汪存富
• 出版社 电子工业出版社
• 出版时间 2021-03
• 版次 1
• ISBN 9787121405983
• 定价 89.00元
• 装帧 精装
• 开本 16开
• 纸张 胶版纸
• 页数 300页
• 字数 300千字

【内容简介】

本书全面介绍了开放创新和平台经济的基础理论、商业实践和商业案例。全书分为 8 章，其中第1~4 章主要以理论分析和研究为主，系统地介绍了商业模式创新、开放式商业模式创新、平台型商业模式创新的理论，形成信息产业商业模式创新的基本理论分析体系；第5~7 章以案例分析和实证分析为主，分析开放式、平台型等典型的商业模式创新经典案例，梳理总结全球和中国IT 产业商业模式创新发展的历程；第8章在前文基础上提出中国IT产业商业模式创新的启示。

【作者简介】

汪存富，1980年10月生，安徽安庆人，计算机硕士，经济学博士。曾在国家信息产业部、工业和信息化部工作10余年，从事国家信息产业政策战略制定实施和行业管理。曾在百度公司从事战略和公共政策工作2年。现在大型互联网投资机构负责战略和投资研究。长期关注国内外IT和互联网技术、产业、投资、战略及政策法规。2014年于中国社会科学院研究生院获经济学博士学位，对信息经济发展和商业模式创新有深入研究。

【目录】

理论与基础篇 

第1 章 商业模式基础 ··································································.002 

1.1 什么是商业模式：理论创新及发展 ·········································.003 

1.1.1 商业模式的概念和内涵 ··············································.003 

1.1.2 商业模式的构成要素 ·················································.008 

1.1.3 商业模式的创新 ························································.011 

1.1.4 实证研究及应用 ·······················································.014 

1.1.5 总体评述 ································································.015 

1.2 理解商业模式：六大经济管理理论 ·········································.017 

1.2.1 企业战略管理相关理论 ··············································.017 

1.2.2 价值链和价值网络理论 ··············································.019 

1.2.3 商业生态系统 ··························································.021 

1.2.4 交易费用理论 ··························································.022 

1.2.5 产业组织理论 ··························································.023 

1.2.6 创新理论 ································································.024 

1.3 透视互联网商业模式：11 条信息经济规律 ·······························.028 

1.3.1 通用目的技术理论 ····················································.028 

1.3.2 技术周期律——摩尔定律和吉尔德定律 ··························.030 

1.3.3 互补产品理论 ··························································.030 

1.3.4 信息产品的成本构成特征 ···········································.030 

1.3.5 网络效应及梅特卡夫法则 ···········································.031 

1.3.6 边际收益递增特征 ····················································.032 

1.3.7 锁定效应和转移成本 ·················································.032 

1.3.8 注意力经济学 ··························································.032 

1.3.9 长尾理论 ································································.033 

1.3.10 维基经济学 ····························································.034 

1.3.11 共享经济 ·······························································.034 

第2 章 商业模式创新及设计 ·························································.037 

2.1 商业模式创新的定义及内涵 ··················································.038 

2.1.1 商业模式创新的定义 ·················································.038 

2.1.2 商业模式创新的动因 ·················································.038 

2.1.3 商业模式创新理论与传统经济管理理论的区别 ·················.040 

2.2 商业模式的构造模块及分析框架 ············································.042 

2.2.1 商业模式结构图 ·······················································.042 

2.2.2 客户价值主张 ··························································.044 

2.2.3 核心资源和关键业务 ·················································.045 

2.2.4 合作伙伴及生态系统 ·················································.046 

2.2.5 收入模式及盈利能力 ·················································.047 

2.3 商业模式的创新设计 ··························································.048 

2.3.1 商业模式创新的方式和过程 ········································.048 

2.3.2 商业模式创新设计及流程 ···········································.051 

2.4 商业模式创新、技术创新和管理创新 ······································.058 

2.4.1 商业模式创新、技术创新和管理创新的区别 ····················.058 

2.4.2 商业模式创新与技术创新的关系 ··································.059 

2.4.3 商业模式创新与管理创新的关系 ··································.065 

第3 章 开放式商业模式创新 ·························································.067 

3.1 开放式商业模式 ································································.068 

3.1.1 开放式商业模式简介 ·················································.068 

3.1.2 企业经营资源的开放共享 ···········································.068 

3.1.3 生产服务的紧密协作 ·················································.068 

3.1.4 价值利益的合理分配和共享 ········································.069 

3.2 开放的原因 ······································································.070 

3.2.1 应对全球经济和商业环境的变化 ··································.071 

3.2.2 遵循信息技术产业发展的规律 ·····································.072 

3.3 开放的形式和类型 ·····························································.075 

3.3.1 向谁开放？——开放的对象 ·········································.076 

3.3.2 向哪里开放？——开放的方向 ······································.078 

3.3.3 如何开放？——基于资源和流程的七大开放模式 ··············.079 

3.4 开放与控制的平衡 ·····························································.086 

3.4.1 开放的风险 ·····························································.086 

3.4.2 开放过程中的控制和主导 ···········································.086 

3.4.3 开放与控制成败的商业案例 ·····