China CEO: Voices of Experience from 20 International Business Leaders 中国首席执行官

图书标准信息

• 作者 Juan Antonio（胡安·安东尼奥·费尔南德斯）、Laurie Underwood（劳里·安德伍德） 著
• 出版社 Wiley
• 出版时间 2006-02
• 版次 1
• ISBN 9780470821923
• 定价 177.60元
• 装帧 平装
• 开本 其他
• 纸张 胶版纸
• 页数 250页
• 正文语种 英语

【内容简介】

ManymanagersdreamofbecomingaChiefExecutiveOfficerinChina.MaybetheythinkthatCEOstandsforCashEnhancementOpportunity-butofcourse,failurecouldturntheassignmentintoaCareerEndingOption.SohowcanyouensurethatyourassignmentinChinaissuccessful?
ManagementProfessorFernandezandbusinessjournalistUnderwoodtackledthisquestionbyinterviewing20topexecutivesworkinginChina,pluseightexperiencedconsultants.TheydiscussedtopicslikemanaginginChina,settinguplocaloperations,adaptingregional/globalbusinessestoChina,tacklingthelocalmarketandlivinginChina.

Buthowdoyoureporttheresultsof28interviews?Theeasiestsolutionwouldbetopresenteachinterviewasaseparatechapter.However,FernandezandUnderwoodwantedtounderstandthechallengesfacinginternationalexecutivesinChinatoday.Sotheytooktheharder-butmoreuseful-approachofanalysingtheinterviewsandthenwritingaboutthemainunderlyingthemes,quotingfromtheintervieweestoillustrateparticularpoints.

ThatapproachmeansthattopicslikeworkingwithChinesebusinesspartnersordealingwithIPpiracyarepulledtogetherintoawellstructureddiscussion.ButifyouwanttounderstandthespecificexperienceofPhilips,SonyorUnileverinChina,theinformationissplitupacrossmanychapters.

ChinaCEOlaunchesstraightintothekeyquestion:WhatarethequalitiesofasuccessfulinternationalmanagerinChina?Ortoexpressitmorepersonally:AreyoutherightstuffforChina?FernandezandUnderwoodclustertheessentialqualitiesintothreegroups:professionalqualitieslikehavingarock-solidprofessionalbackgroundandsomepreviousinternationalexperience;globalqualitieslikebeingadventurousandwillingtolearn;andChina-specificqualitieslikebeingabletobalanceapparentoppositessuchashumilityandstrength,andpatienceandspeed.

ThebulkofChinaCEOcoverstopicswhichdirectlyinterestallinternationalmanagers,likemanagingChineseemployees,facinglocalandglobalcompetitorsanddealingwiththegovernment.Italsoexploressomeimportant,butcommonlyignored,aspectsofhavingasuccessfulassignmentinChina.ThereisausefuldiscussionofthechallengesoflivinginChina.Mostexpatriatesenjoytheirwork,butthe"trailingspouse"andchildrenoftenhavemoredifficultieswiththeexperience.Fortunately,therearespecificstepsthatcompaniescantaketominimisethestressofrelocation.

ThisisusefulreadingforallCEOsandinternationalmanagersundertakinganassignmentinChina.LearnfromtheChinaExperienceofOthers!

【作者简介】

JuanAntonioFernandezisaprofessorofmanagementatChinaEuropeInternationalBusinessSchool,whichranks22ndworldwideamongMBAprogramsontheFinancialTimesindex.

LaurieUnderwood,a14-yearjournalistingreaterChina,isdirectorofcommunicationsandpublicationsfortheAmericanChamberofCommerceinShanghai.AmChamShanghairanksamongthetwolargestAmericanchambersinAsia.

【目录】

Foreword: China: A Must-win Market

Introduction: Opportunity and Challenge

Chapter 1: Qualities of a Successful International Manager in China

　Interviewee Credentials

　The Right Stuff for China?

　Conclusion

Chapter 2: Managing Chinese Employees

　The Problem: China's White-collar Workforce Shortage

　The Solution: HR Best Practices

　Best HR Defense: Building Employer-Employee Guanxi

　Conclusion

Chapter 3:Working With Business Partners 

　Stay Single or Marry (to JV, or Not to JV)?

　Partner Selection, Partnership Terms

　Managing the Partner-to-partner Relationship

　Conclusion

Chapter 4: Communicating With Headquarters

　Communications Challenges

　Growth Phases in China Operations

　Ideal China-to-headquarters Communications

　Conclusion

Chapter 5: Facing Competitors

　Global Rivals (Fellow MNCs)

　Emerging Domestic Opponents

　Strategies for Battling Chinese Competitors

　Conclusion

Chapter 6: Battling Intellectual Property Rights Infringers

　China's Long History of IPR Infringement

　Reports from the IP Battle Front

　Strategies for Battling IPR Pirates

　Conclusion

Chapter 7: Winning Over Chinese Consumers

　The Lure of 1.3 Billion Customers

　Regulatory Challenges

　Logistical Difficulties

　Tough Customers

　Best Practices for Reaching Chinese Consumers

　Conclusion

Chapter 8: Negotiating With the Chinese Government

　Pendulum Swings: The Government's Changing Mindset

　The New Chinese Bureaucrat

　The Need for Special Guanxi

　Negotiating With the Government

　Business-to-government Best Practices

　Conclusion

Chapter 9:Living in China 

Chapter 10:Conclusion

Appendix:Research Methodology

Index