The economics of strategy(战略经济学)

75 九品

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山东青岛

作者David Besanko, David Dranove

出版社John Wiley

出版时间1996-06

上书时间2011-11-09

商品描述: 精装12开，769页。This comprehensive book applies modern economic principles to study a firm2s strategic position. It focuses on a company2s boundaries economics, transactions costs, economies of scale and scope and diversification, as well as industrial organization economics. It also covers strategic positioning and dynamics associated with internal organization.