Kellogg on Advertising and Media: The Kellogg School of Management

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作者Bobby

出版社Wiley; 1st edition (23 May 2008)

出版时间2008-01

装帧精装

页数292页

货号首23.10

上书时间2024-03-28

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商品描述: 名称：Kellogg on Advertising and Media: The Kellogg School of Management
作者：Bobby
品相：九品
出版时间：2008
装订：精装
出版社：Wiley; 1st edition (23 May 2008)
页数：292页

货号：

首23.10

商品描述：

In Kellogg on Advertising and Media， members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences， the decline of broadcast television advertising， and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies， this book shows you how to find and engage audiences in a chaotic media climate.

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