内容摘要 这是一本休闲读物,就聊硅谷的八卦。 作者Antonio Martinez作为一个内部人士(Facebook员工),提供给了读者们一扇明亮的窗口,用以窥探硅谷的工作机制。想象一下,一只黑猩猩通过数据中心肆虐硅谷,从Google到Facebook。基础设施工程师使用这个“凌乱的猴子”软件来测试在线服务的稳定性,挑战在随机失败中生存的能力,并在问题实际发生之前就纠正错误。 科技设计师的确是社会上混乱的猴子们,测试和改变着我们生活的每一个方面,从交通(Uber)到住宿(AirBnB),从电视(Netflix)到约会(Tinder)。而硅谷大胆的“混乱猴子”之一就是这只作者Antonio。对高科技和新媒体感兴趣的你一定要读这本书! NEW YORK TIMES BESTSELLER An adrenaline-fuelled exposé of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio García Martínez, this is Liar’s Poker meets The Social Network. Computer engineers use ‘chaos monkey’ software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio García Martínez are society’s chaos monkeys – their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) – all in search of the perfect business miracle. Describing himself as ‘high-strung, fast-talking, and wired on a combination of caffeine, fear, and greed at all times’, García Martínez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own startup, before bailing and being poached by Facebook’s nascent advertising team. Here he turned users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark ‘Zuck’ Zuckerberg. Forced out of Facebook in the wake of a bitter internal product war, García Martínez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way, he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary. In Chaos Monkeys he tells you HOW – and HOW NOT – to make a fortune through startups and digital marketing. Highly entertaining and always offering genuine insight, García Martínez unravels the chaotic evolution of social media and online marketing. From startups and credit derivatives to Big Brother and data tracking, social media monetisation and digital ‘privacy’, he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.
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