英文原版 The Lean Startup 精益创业精装英文版进口英语原版书籍

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156 156 九五品

库存6件

四川成都

认证卖家担保交易快速发货售后保障

作者Eric Ries

出版社Crown

ISBN9780307887894

出版时间2011-09

装帧精装

定价156元

货号YB-1052

上书时间2024-05-03

已实名已认证进店收藏店铺

商品描述: 内容摘要
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

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英文原版 The Lean Startup 精益创业 精装 英文版 进口英语原版书籍