英文原版 The Startup Way 精益之道企业管理如何转变文化促进增长英文版进口英语原版书籍

书籍内容简介可联系客服查阅，查书找书开票同样可以联系客服

95 95 九五品

仅1件

四川成都

认证卖家担保交易快速发货售后保障

作者Ries, Eric

出版社Portfolio Penguin

ISBN9780241197264

出版时间2018-07

装帧平装

定价95元

货号YB-32543

上书时间2024-04-26

已实名已认证进店收藏店铺

商品描述: 内容摘要
Winner of the Business Book Awards 'Thought Leader' category ----- With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation. In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments. The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.