消息首页搜索举报

英文原版 The Origin of Brands 品牌的起源定位之父Al Ries艾里斯英文版进口英语原版书籍

书籍内容简介可联系客服查阅，查书找书开票同样可以联系客服

98 98 九五品

库存10件

四川成都

认证卖家担保交易快速发货售后保障

作者Ries, Al

出版社Harper Business

ISBN9780060570156

出版时间2005-09

装帧平装

定价98元

货号YB-50798

上书时间2024-03-14

世纪华典图书专营店

已实名已认证进店收藏店铺

在售商品暂无
平均发货时间 9小时
好评率暂无

最新上架

Targeted 操弄看大数据如果泄露你的个人资料来操弄你的选择？精装脸书泄露门 ¥128.00

The Princess Bride 公主新娘豪华精装收藏版 ¥245.00

A Brief History of Curating 策展简史艺术展览 Hans Ulrich Obrist ¥228.00

英文原版 Assassin's Creed Valhalla: Sword of the White Horse 刺客信条白马之剑英文版进口英语原版书籍 ¥128.00

英文原版 Escape from a Video Game #3 逃离电子游戏#3 英文版进口英语原版书籍 ¥82.00

英文原版 Eggasaurus 恐龙蛋书信式精装绘本英文版进口英语原版书籍 ¥95.00

英文原版 Jonna and the Unpossible Monsters Vol. 2 乔娜与怪物#2 漫画小说英文版进口英语原版书籍 ¥86.00

英文原版 Watch Dogs: Stars & Stripes 看门狗星条旗游戏小说英文版进口英语原版书籍 ¥119.00

英文原版 The Bubble Gum Blob 德斯蒙德科尔幽灵巡逻队15 初级章节书英文版进口英语原版书籍 ¥45.00

商品详情

品相描述：九五品

商品描述: 内容摘要
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet. Instead, opportunity lies in the opposite direction—in divergence. By following Darwin's brilliant deduction that new species arise from divergence of an existing species, the Rieses outline an effective strategy for creating and taking to market an effective brand. In The Origin of Brands, you will learn how to: Divide and conquer Exploit divergence Use the theories of survival of the firstest and survival of the secondest Harness the power of pruning Using insightful studies of failed convergence products and engaging success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding.