英文原版 The Legend of Sleepy Hollow and Other Stories 睡谷传奇 华盛顿·欧文故事集 柯林斯经典文学系列 进口英语原版书籍
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¥91¥91九五品
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山东济南
作者Irving, Washington
出版社William Collins
ISBN9780008699406
出版时间2024-03
装帧平装
定价91元
货号YB-93370
上书时间2025-02-19
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商品简介 We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: Use fewer words Lower the reading level Use formatting judiciously Make the purpose clear for skimmers Emphasise value for readers Make responding as easy as possible. Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century's radically transformed attention marketplace.
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