英文原版 Platform 平台个人品牌的艺术与科学数字营销 Cynthia Johnson 精装英文版进口英语原版书籍

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178 178 九五品

仅1件

山东济南

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作者Cynthia Johnson

出版社Lorena Jones Books

ISBN9780399581373

出版时间2019-02

装帧精装

定价178元

货号YBYDA-3340

上书时间2024-06-30

已实名已认证进店收藏店铺

商品描述: 内容摘要
The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

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英文原版 Platform 平台 个人品牌的艺术与科学 数字营销 Cynthia Johnson 精装 英文版 进口英语原版书籍