消息首页搜索举报

英文原版 The Cold Start Problem 如何理解和应用冷启动与网络效应精装英文版进口英语原版书籍

书籍内容简介可联系客服查阅，查书找书开票同样可以联系客服

198 198 九五品

库存10件

山东济南

认证卖家担保交易快速发货售后保障

作者Chen, Andrew

出版社Harper Business

ISBN9780062969743

出版时间2021-12

装帧精装

定价198元

货号YB-23622

上书时间2024-03-15

通博图书专营店

已实名已认证进店收藏店铺

在售商品暂无
平均发货时间 8小时
好评率暂无

最新上架

英文原版并行计算的编程模型英文版进口英语原版书籍 ¥448.00

ADHD 2.0 注意力缺失症2.0:在分心下茁壮成长的新科学和基本策略 ¥105.00

英文原版 Hugh Johnson Pocket Wine 2024 休·约翰逊袖珍葡萄酒手册2024 精装英文版进口英语原版书籍 ¥148.00

【预订】The Performance Paradox ¥138.00

【预订】James and the Giant Peach ¥118.00

【预订】Drive Your Own Darn Bus! ¥138.00

【预订】Sustainable Happiness ¥138.00

英文原版藏书家陶瓷花瓶收集的好奇心进口英语原版书籍 ¥248.00

英文原版 Same as Ever 一如既往永不改变的指南金钱心理学作者Morgan Housel 英文版进口英语原版书籍 ¥148.00

商品详情

品相描述：九五品

商品描述: 内容摘要
A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech's most successful products have solved the dreaded cold start problem"--by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of "the network effect," where a product or service's value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they're messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them--much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.