英文原版 Who Gets What — and Why 共享经济：市场设计及其应用 英文版 进口英语原版书籍
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￥ 94.1 ￥ 94.1 九五品
库存9件
广东广州
认证卖家担保交易快速发货售后保障
作者Roth, Alvin E
出版社Harper Business
ISBN9780544705289
出版时间2016-06
装帧平装
定价94.1元
货号YB-19252
上书时间2024-03-13
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内容摘要
In his fluent and accessible book, Mr. Roth vividly describes the successes of market design. In this fascinating, often surprising book, Alvin Roth guides us through the jungles of modern life, pointing to the many markets that are hidden in plain view all around us. Dan Ariely, author of "Predictably Irrational" and "The (Honest) Truth About Dishonesty" Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of goods, like a spot in the Yale freshman class or a position at Google? If you ve ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you ve participated in a kind of market. This is the territory of matching markets, where sellers and buyers must choose each other, and price isn t the only factor determining who gets what. In "Who Gets What and Why, " Nobel laureate Alvin E. Roth reveals the matching markets hidden around us and shows us how to recognize a good match and make smarter, more confident decisions. Mr. Roth s work has been to discover the most efficient and equitable methods of matching, and implement them in the world. He writes with verve and style . . . "Who Gets What and Why" is a pleasure to read. "Wall Street Journal" A book filled with wit, charm, common sense, and uncommon wisdom. Paul Milgrom, professor of economics, Stanford University and Stanford Business School" 你是否正在努力把你的孩子送到一家好的幼儿园？或者帮她获得大学录取通知书？你是否在申请一份新工作？或者正在寻找创业机会，寻求融资？这个其实就是稀缺资源的配置问题，你身处“配对市场”之中，如学校招生、器官捐献、招聘和找工作等，而你浑然不觉。在这个市场中，价格不是独一的决定因素，甚至买卖是被明令禁止的。 很多经济学家认为，市场总有个看不见的手，能透过价格的调整来顺利运作，但实际上很多市场不会只因为价格而调整，不论是就业市场、停车位市场、甚至是学校招生，需求者与供给者并不会单纯因为金钱高低而决定参与交易，如果碰到器官捐赠的情况，买卖更是许多国家的禁忌。当碰到这些情况的时候，该如何让市场顺利运作？让需求者与供给者更容易找到彼此？ 2012年诺贝尔经济学奖得主艾文罗斯从经济学家很少讨论的市场出发，进而开创市场设计这门经济学的新分支。市场设计是管理各种市场的原则，当市场供需无法只以价格作为决策依据时，更需要市场设计来快速媒合需求者与供给者。市场设计经济学家是创造市场的魔法师，帮助市场顺利运作，甚至创造新市场，改变经济态势。罗斯提出有效率的器官捐赠市场设计，也指出Airbnb和Uber等网站如何透过杰出的市场设计而崛起，创造出难以想像的全球新市场。 这是一本让我们更了解市场，甚至创造市场规则的工具。只要有找工作或找员工、申请大学、约会或被约的情况，你都已经参与了配对市场。了解这些市场的规则，就能做出更聪明、更有自信的决策。
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