英文原版 Focus 聚焦决定你企业的未来定位之父Al Ries艾里斯英文版进口英语原版书籍

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128 128 九五品

库存7件

广东广州

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作者Ries, Al

出版社Harper Collins 哈珀·柯林斯

ISBN9780060799908

出版时间2022-03

装帧其他

定价128元

货号YB-50929

上书时间2024-07-01

已实名已认证进店收藏店铺

商品描述: 内容摘要
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.