英文原版 How Stella Saved the Farm 拯救了农场塔克商学院“企业内部创新”经典案例精装英文版进口英语原版书籍

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作者Govindarajan, Vijay

出版社St. Martin's Press

ISBN9781250002129

出版时间2013-03

装帧精装

定价158元

货号YB-87224

上书时间2024-06-29

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商品描述: 内容摘要
Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and founding director of the Tuck School's Center for Global Leadership. He has worked with dozens of Fortune 500 corporations and speaks at conferences around the world. He lives in New Hampshire. Chris Trimble has dedicated more than ten years to studying a single challenge that vexes even the best-managed corporations: how to execute an innovation initiative. With Govindarajan he coauthored the New York Times bestseller Reverse Innovation (2012). He lives in Vermont.

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英文原版 How Stella Saved the Farm 拯救了农场 塔克商学院“企业内部创新”经典案例 精装 英文版 进口英语原版书籍