内容摘要 揭穿了商业意识和创造才能相互排斥的神话,向设计专业人士展示了他们可以追求自己的激情并实现盈利。近三十年来,顾问Keith Granet帮助设计师们创造了成功的业务,从品牌建设到计费以及两者之间的一切。与其他商业书籍不同的是,为具有视觉思维的读者而写,并配有插图。该书涵盖了经营一个成功的设计企业的所有方面,包括人力资源、客户管理、产品开发、营销和许可。在第一版十周年之际,这本及时更新的书包括关于社交媒体、在家工作、了解不同年代的人并与之合作的新内容,这些都是当今竞争激烈的市场中必不可少的工具。 The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.
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