内容摘要 《Fortune财星》年度选书 《出版人周刊》《纽约时报书评》《Wired连线》 推荐书 友善设计思维大揭密 为什么机器比你更懂你自己 从特斯拉的方向盘、手机语音助理、迪士尼主题游乐园, 到巴黎圣母院火灾、三哩岛核灾的发生与失控, 每样事物背后都牵涉到,人类如何与机器互动? 当我们的指头往手机萤幕一滑就有下拉选单, 好设计的标准究竟是什么?使用者经验设计如何运作? 怎样用设计打动人心呢?友善使用者思维如何形塑与改变我们的世界…… 《财富》作者和编者推荐的2019年书籍 “ 用户友好是一种巡回演出,是学术研究,专业经验和无畏的第一手报道所带来的启示的无与伦比的融合。” ― 爱德华·滕纳,《纽约时报》书评 在《用户友好》中,Cliff Kuang和Robert Fabricant揭示了一个默默无闻的范例,该范例悄无声息地统治着我们的现代生活:机器应该预见我们需要的假设。从妇女权利到大萧条再到第二次世界大战,再到数字时代的崛起,跨越了一个世纪的巨大变化,这本书揭示了根据……的原理改造世界的方式,并将继续改造世界。一度晦涩难懂的用户体验设计学科。 在这部重要的著作中,匡和法巴第绘制了设计世界的隐藏规则,并阐明了这些规则如何导致我们的世界发生了变化-这是一次被人们低估但必不可少的历史,这是第一次被拼凑在一起。用户友好型结合了领先的新闻工作者和开创性设计师的专业知识和洞察力,对一个主题迅速地发展,从神秘的,迫切的到不可避免的话题提供了明确,周到和实用的观点。在“ 用户友好”中,Kuang和Fabricant首次讲述了整个故事-您将永远不会再以相同的方式与技术进行交互。 FORTUNE WRITERS AND EDITORS' RECOMMENDED BOOKS OF 2019 PICK "User Friendly is a tour de force, an engrossing fusion of scholarly research, professional experience and revelations from intrepid firsthand reporting." ―EDWARD TENNER, The New York Times Book Review In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women’s rights to the Great Depression to World War II to the rise of the digital era, this book unpacks the ways in which the world has been―and continues to be―remade according to the principles of the once-obscure discipline of user-experience design. In this essential text, Kuang and Fabricant map the hidden rules of the designed world and shed light on how those rules have caused our world to change―an underappreciated but essential history that’s pieced together for the first time. Combining the expertise and insight of a leading journalist and a pioneering designer, User Friendly provides a definitive, thoughtful, and practical perspective on a topic that has rapidly gone from arcane to urgent to inescapable. In User Friendly, Kuang and Fabricant tell the whole story for the first time―and you’ll never interact with technology the same way again.
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