英文原版 The Ten Faces of Innovation 决定未来的十种人：在你的组织中击败魔鬼，推动创造力的策略美国设计创新咨询公司IDEO前总经理Tom Kelley 精装英文版进口英语原版书籍

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作者Kelley, Tom

出版社Currency

ISBN9780385512077

出版时间2005-10

装帧精装

定价189元

货号YBYDA-9697

上书时间2024-03-14

已实名已认证进店收藏店铺

商品描述: 内容摘要
The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation. Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist--the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation. Filled with engaging stories of how Kraft, Procter and Gamble, Safeway and the Mayo Clinic have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.

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英文原版 The Ten Faces of Innovation 决定未来的十种人：在你的组织中击败魔鬼，推动创造力的策略 美国设计创新咨询公司IDEO前总经理Tom Kelley 精装 英文版 进口英语原版书籍