英文原版 The 22 Immutable Laws of Branding 品牌22律定位之父Al Ries艾里斯英文版进口英语原版书籍

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138 138 九五品

库存4件

广东广州

认证卖家担保交易快速发货售后保障

作者Ries, Al

出版社Harper Business

ISBN9780060007737

出版时间2002-09

装帧平装

定价138元

货号YB-50829

上书时间2024-03-14

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商品描述: 内容摘要
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

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英文原版 The 22 Immutable Laws of Branding 品牌22律 定位之父Al Ries艾里斯 英文版 进口英语原版书籍