英文原版 The 22 Immutable Laws of Marketing 22条商规定位之父Al Ries艾里斯英文版进口英语原版书籍

书籍内容简介可联系客服查阅，查书找书开票同样可以联系客服

119 119 九五品

库存12件

广东广州

认证卖家担保交易快速发货售后保障

作者Ries, Al

出版社Harper Business

ISBN9780887306662

出版时间1994-05

装帧平装

定价119元

货号YB-50828

上书时间2024-03-13

已实名已认证进店收藏店铺

商品描述: 内容摘要
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

— 没有更多了 —

英文原版 The 22 Immutable Laws of Marketing 22条商规 定位之父Al Ries艾里斯 英文版 进口英语原版书籍