英文原版 Tribes 部落 一呼百应的力量 紫牛作者Seth Godin 领导学 组织行为学 精装 英文版 进口英语原版书籍
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￥ 178 ￥ 178 九五品
库存3件
广东广州
认证卖家担保交易快速发货售后保障
作者Seth Godin
出版社PRH 企鹅兰登
ISBN9781591842330
出版时间2022-08
装帧其他
定价178元
货号YBYDB-0762
上书时间2024-08-09
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内容摘要
The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again--leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think--really think--about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.
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