英文原版 Blown to Bits 炸成碎片 如何通过新信息经济学转变战略 企业转型管理 哈佛商业评论 Philip Evans 精装进口英语原版书籍
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作者Philip Evans
出版社Harvard Business Review Press
ISBN9780875848778
出版时间1999-09
装帧精装
定价248元
货号YB-83705
上书时间2024-06-26
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Synopsis #1: Explains how to rethink traditional business strategies for the information-based economy. Synopsis #2: The trade-off between "richness or reach" involves conceiving of services in terms of providing "rich" information (customized products and services for a niche consumerate) or "reach" (watered-down information sacrificing richness for appeal to a mass consumerate). But now, say Evans and Wurster, no longer is there a need to choose between richness and reach because of the new economics of information that redefine the channels linking business to consumer. The authors draw upon concepts explored in the Harvard Business Review article, "Strategy and the New Economics of Information," and include discussion of financial services, health care, consumer and industrial goods, media, and retailing. Both authors are consultants. Annotation copyrighted by Book News, Inc., Portland, OR Synopsis #3: Richness or reach? The trade-off used to be simple but absolute. Your business strategy could either focus on rich information - customised products and services tailored to a niche audience, or could reach out to a larger market, but with watered-down information, that sacrificed richness in favour of a broad, general appeal. This volume shows how to build new strategies that reflect a world where richness and reach go hand in hand, and explains how to make the most of the new forces shaping competitive advantage. Synopsis #4: Richness or reach? It used to be simple. Business strategy could either focus on rich information or could reach out to a larger market. This text shows how to build strategies where richness and reach go hand in hand. Synopsis #5: With an uncompromising clarity and vivid examples, "Blown to Bits" is targeted squarely at today's practicing business and corporate leaders. This groundbreaking book shows how to build new strategies that reflect a world where richness and reach go hand in hand and explains how to take advantage of the new forces shaping competitive advantage.
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