Global Strategic Management (Second Edition)

图书标准信息

• 作者 Mike Peng 著
• 出版社 Cengage Learning
• 出版时间 2008-10
• 版次 2
• ISBN 9780324590982
• 定价 467.60元
• 装帧 精装
• 开本 其他
• 纸张 其他
• 页数 560页
• 正文语种 英语

【内容简介】

GLOBALSTRATEGYisthefirsttextbookofit'skindspecificallywrittenfortheCapstoneManagementcourseforInternationalBusinessprogramsandStrategicManagementcourseswithaglobalemphasis.Whilethefewotheravailableinternationalstrategytextsfocusonhowtomanagelarger,multinationalenterprises,MikePeng'sGLOBALSTRATEGY,SecondEdition,offersseveralnewperspectives.Theseincludeabroadeneddefinitionof"globalstrategy";comprehensiveandinnovativecoverage;in-depthandconsistentexplanationsofcutting-edgeresearch;andaninterestingandaccessiblewaytoengagestudents.Thetextusesthe"strategytripod"--analyzingstrategyfromtheindustry-,institution-,andresource-basedviews--toanswerthequestion:Whatdeterminesthesuccessorfailureoffirmsaroundtheglobe?

【目录】

PARTI:FOUNDATIONSOFGLOBALSTRATEGY.
1.StrategyAroundtheGlobe.
2.IndustryCompetition.
3.ResourcesandCapabilities.
4.Institutions,Cultures,andEthics.
PartI:Cases.
1.1:TheJapaneseBooksellingIndustry.
1.2:AGRANA.
1.3:MattelandtheToyRecalls.
1.4:HowChineseToymakersRespondtoRecalls.
PARTII:BUSINESS-LEVELSTRATEGIES.
5.ForeignMarketEntries.
6.TheEntrepreneurialFirm.
7.StrategicAlliancesandNetworks.
8.GlobalCompetitiveDynamics.
PartII:Cases.
2.1:CompetitionintheChineseAutomobileIndustry.
2.2:Unilever'sFair&LovelyWhiteningCream.
2.3:PearlRiverPianoGroup'sInternationalStrategy.
2.4:IsADiamond(Cartel)Forever?
PARTIII:CORPORATE-LEVELSTTRATEGIES.
9.DiversificationsandAcquisitions.
10.MultinationalStrategies,Structures,andLearning.
11.CorporateGovernance.
12.CorporateSocialResponsibility.
PartIII:Cases.
3.1:SunflowerCompany.
3.2:3iGroupandLittleSheep.
3.3:BuildingABetterRateTrap.
3.4:HaveYouOffsetYourOwnCarbonEmissions?