Pay Per Click Search Engine Marketing For Dummies[按次计费单击搜查引擎营销概述]

图书标准信息

• 作者 Peter Kent 著
• 出版社 Wiley
• 出版时间 2006-01
• 版次 1
• ISBN 9780471754947
• 定价 252.00元
• 装帧 平装
• 开本 其他
• 纸张 胶版纸
• 页数 384页
• 正文语种 英语
• 丛书 Wiley Trading

【内容简介】

PlanandlaunchyourPPCcampaignandkeeptrackofitsprogressIfyouwantpotentialcustomerstoformatrafficjamatyourWebsite,PayPerClickjustmightdothetrick.Thisbookwillhelpyoudecide!IttellsyouallaboutGoogleAdWordsandYahoo!SponsoredSearch,targetingyourcustomers,watchingoutforfraud,assessingtheprosandconsofPayPerClick,andmakingPayPerClickworkforyou.DiscoverhowtoUsetherightkeywordstotriggeryouradsFigureyourbreakevenpointWriteadsthatreachyourcustomersCalculatereturnoninvestmentUsegeotargetingTrackyouradresults

【作者简介】

PeterKent(Denver,CO)iscurrentlyane-commerceconsultantwhospecializesinsearch-engineoptimization,includingPayPerClicktechnology.Hehascarriedoutsearchengineandpayperclickcampaigns.HeistheformerVicePresidentofMarketingatIndigio,aWebapplicationsdeveloper,whereheworkedonsearchengineoptimization.Hehasworkedonlinesince1984;writtenabouttheInternetsince1993;andauthoredmanyInternet-relatedbooks,periodicalarticles,andcolumns.HisGeekNewscolumnranintwoColoradonewspapers.Hefoundedthee-businessserviceprovider,BizBlast.com,andistheauthorofSearchEngineOptimizationFD.Hewillpromotethisbookonhissiteatwww.searchenginebulletin.com.

【目录】

Introduction.PartI.PreparingforYourCampaign.Chapter1.IntroducingPayPerClickAdvertising.Chapter2.TheDifferentFormsofPPC.Chapter3.CalculatingROI(ReturnofInvestment).Chapter4.SelectingKeywords.Chapter5.CreatingLandingPages.Chapter6.FindingtheRightWordsforYourAd.Chapter7.BiddingonKeywords.PartII.UsingthePPCSystems.Chapter8.WorkingwithYahoo!SponsoredSearch.Chapter9.BuyingTrafficfromGoogleAdWords.Chapter10.HarnessingMSNKeywords.Chapter11.UsingtheSecond-andThird-TierPPCSystems.Chapter12.UsingGeo-Targeting.Chapter13.WorkingwithContentorContextualPlacement.Chapter14.OtherPPCServices-ShoppingDirectories,YellowPages,andMore.PartIII.ManagingYourCampaign.Chapter15.UsingClickTrackingandConversionTrackingTools.Chapter16.WorkingwithBid-ManagementTools.Chapter17.AvoidingClickFraud.PartIV.ThePartofTens.Chapter18.TenWaystoMakeMoneySellingClicks.Chapter19.TenWaystoStayUp-to-DateandTrackDowntheDetails..Index.?