Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers
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300
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395.1
九品
仅1件
作者Carlos Martinez、Brian Resnick 著
出版社Wiley
出版时间2013-04
版次1
装帧平装
货号F36
上书时间2024-08-29
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图书标准信息
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作者
Carlos Martinez、Brian Resnick 著
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出版社
Wiley
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出版时间
2013-04
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版次
1
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ISBN
9781118457474
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定价
395.10元
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装帧
平装
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开本
其他
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纸张
其他
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页数
224页
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正文语种
英语
- 【内容简介】
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"Asanin-depthexplanationofoneorganisation'sbrandstrategy,thisguideisbothfascinatingandfullofusefulinsights."——TheCAmagazine(UK)Gettacticalinsightfromthetopbusiness-to-businessbrandingexperts——andgainaglobalpresenceThiscomprehensivemanuallaysoutthestepsnecessaryforcreatinganiconicglobalidentity.ItusesthelessonsandinsideknowledgeofDeloitte,theworld'slargestprofessionalservicesorganization,tohelpotherbusiness-to-businessoperationsdeliverahigh-impact,value-addedbrandexperience.Thisbookwillillustrateallthecomponentsofanintegratedbrandidentitysystem,andhowtheycanbecraftedandimplementedforoptimaleffect.Here,thespeculativeisreplacedbytheproven:aseamlessframeworkforglobalbrandsuccess,createdandfollowedbyanorganizationrenownedforitsconsultingandadvisoryservices.Featuresessentialup-to-datestrategiesforkeepingyourbrandfreshandenduringAddressestheroleofdesigners;themarketingandcommunicationfunction;humanresourcesandtalentteams;agenciesandvendors;andmoreConsiderstheimpactofdigitalandsocialmedia,twomassiveforcesrequiringnewthinkingforB2BbrandsIncorporatesbestpracticesforemergingmarketsWithguidancethattakesyouonaclear,linearpathtowardachievingyourbrandobjectives,thisimpressivesingle-sourcevolumeistheonebooknobusinessmarketingprofessionalshouldbewithout.
- 【作者简介】
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CarlosMartinezOnaindiaisSeniorManager,GlobalBrand,andBRIANRESNICKisAssociateDirector,GlobalBrand,bothatDeloitteToucheTohmatsuLimited.Theyprovidestrategicandcreativecounselaroundbrandidentity,whichisactiveinmorethan150countries.
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