【现货直发】商务英语函电() 王俊 编中国人民大学出版社

PART ONE LAYOUT OF BUSINESS LETTERS/1

PART TWO BUSINESS NEGOTIATION/17
Module I  Establishment of Business Relations/18
Project  Establishment of Business Relations/18           
Task 1  A Letter from Exporter/19                     
Task 2  A Letter from Importer/24                       
Task 3  An Invitation Letter/28                    

Module II  Enquiry， Offer， Counter-offer & Acceptance/33        
Project 1  Enquiry/33                                   
Task 1  A General Enquiry/34                         
Task 2  A Specific Enquiry/39                            
Project 2  Offer/44                                      
Task 1  A Firm Offer/45                              
Task 2  A Non-firm Offer/50                               
Project 3  Counter-offer/55                               
Task 1  A Counter-offer on Price/56                        
Task 2  A Recounter-offer on Price/61                        
Task 3  A Counter-offer on Payment/65                     
Task 4  A Recounter-offer on Payment/70                       
Task 5  A Counter-offer on Shipment/73
Project 4  Acceptance/77                  
Task 1  Acceptance of a Counter-offer/78
Task 2  Acceptance with Condition/81
Task 3  Declining a Counter-offer/84

Module III  Conclusion of Business/88                 
Project 1  Order/88                                       
Task 1  A First Order/89                             
Task 2  A Repeat Order/93                               
Task 3  Order Confirmation/96                       
Project 2  Contract/100                                    
Task 1  Sending Sales Contract/101                        
Task 2  Countersignature/105                              

PART THREE EXECUTION OF CONTRACT/111
Module I  Payment/112                             
Project 1  Urging Payment/112 
Task 1  Urging Payment of Deposit/113
Task 2  Urging Payment of Proceeds/115
Project 2  L/C Establishment & Amendment/119                              
Task 1  L/C Establishment/120                                                     
Task 2  A Specimen L/C/125                             
Task 3  Asking for L/C Amendment/133                     
Task 4  Asking for L/C Extension/137                       

Module II  Packing & Shipment/141                              
Project 1  Packing & Marking/141  
Task 1  Packing/142
Task 2  Shipping Marks/147
Project 2  Shipment/151                                    
Task 1  Urging Shipment/152               
Task 2  Asking for Partial Shipment/156                             
Task 3  Alteration in Shipping Arrangement/159                        
Task 4  Shipping Advice/163                            
Task 5  Customs Declaration/167                                

Module III  Insurance/172                             
Project  Insurance/172                                     
Task 1  Insurance Practice/173            
Task 2  Applying for Insurance/177                         
Task 3  Covering Insurance for Buyer/180                

Module IV  Complaint & Claim/185                   
Project  Complaint & Claim/185                            
Task 1  Complaint about Wrong Delivery/186                  
Task 2  Settlement of Complaint/189                          
Task 3  Claim for Damaged Goods/193                        
Task 4  Claim for Inferior Quality/197                          
Task 5  Declining a Claim/200                                

PART FOUR CROSS-BORDER E-COMMERCE/205
Module  Cross-border E-commerce/206
Project  Cross-border E-commerce/206                    
Task 1  Sales Promotion/207        
Task 2  Reply to Inquiry about Size/210                 
Task 3  Inquiry about Payment/213                 
Task 4  Logistics/217                                   
Task 5  Dispute Settlement/220                          

Skill Trainings/225                                         
References/243
Appendices/244

作者介绍