【正版书籍】数字化供应链管理
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作者刘常宝,刘平胜,林子杰,张凤久,肖永添
出版社清华大学出版社
ISBN9787302627913
出版时间2023-04
装帧平装
开本其他
定价52元
货号J9787302627913
上书时间2024-07-02
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当前，伴随数字技术、物联网技术及区块链技术的广泛应用，先进技术对传统供应链管理理论与实践的影响愈发明显，以数字技术重构产业链与供应链成为行业、企业乃至高校专业教学面对的新课题。高校的学科专业改革与产业、行业技术变革应该保持高度的同步与互动，只有不断强化对包括数字化供应链在内新模式的深度理解，才能使高校教学科研活动深度全面赋能产业数字化的进程，并培养适合我国新技术革命和产业变革需要的应用型复合型人才。本书通过对数字化供应链系统的梳理与解析，借助各章节鲜活的行业案例，着力为读者设计体验式学习的场景，使教学活动具有时代性和情境性，帮助读者结合自身感受和认知，逐步构建数字化供应链的知识体系。本书基于应用型与复合型人才培养的要求，本着专业知识“够用、实用、管用”的原则，循序渐进地帮助读者完成从定性分析到模型量化的思维训练，实现理论性与实战性结合、非模型与模型整合的学习目标。
本书既可作为高等院校现代物流管理专业、供应链管理专业、企业数字化管理专业、电子商务专业、国际贸易、财务与金融专业教材，也可作为企业营销人员、管理者、经理人、研究人员、供应链管理师的培训教材和指导工具。
作者简介
刘常宝 ：广州科技职业技术大学教授，曾完成多个省级及重量科研和教研项目。
目录
目 录
第1章 数字化供应链管理概述
1.1 数字化供应链概述 ··············································································2
1.1.1 数字化供应链思想的演进 ······································································2
1.1.2 数字化供应链管理思想的核心 ·································································5
1.1.3 数字化供应链技术应用 ·········································································6
1.1.4 我国行业数字化供应链运用现状与对策 ·····················································7
1.2 数字化供应链管理内容 ········································································9
1.2.1 数字化供应链管理的内容与价值分析 ························································9
1.2.2 供应链管理系统架构及设计 ··································································10
1.2.3 数字化供应链网络价值 ·······································································12
1.3 数字化供应链的行业应用 ···································································13
1.3.1 数字化供应链在服务业中应用 ·······························································13
1.3.2 推动信息软件服务行业发展 ··································································14
1.3.3 助推精益物流模式升级迭代 ··································································16
1.4 市场主导型的数字化供应链绩效评价体系 ···············································18
1.4.1 市场导向型供应链绩效评价指标体系概述 ················································19
1.4.2 市场导向型供应链绩效评价指标体系构成 ················································20
第2章 SRM与数字化供应链管理
2.1 SRM与数字化供应链管理概述 ····························································27
2.1.1 数字化供应链下的SRM内涵与功能 ·······················································28
2.1.2 供应商关系管理的目标与作用 ······························································30
2.2 数字化供应链背景下SRM内容 ···························································31
2.2.1 数字化SRM主要内容·········································································31
2.2.2 企业数字化SRM现状·········································································32
2.2.3 数字化SRM系统在供应商管理中的应用 ·················································34
2.3 数字化供应链下的SRM系统 ······························································35
2.3.1 SRM系统概述 ··················································································35
2.3.2 SRM系统模型价值与优劣势 ································································36
IV
数字化供应链管理
2.4 数字化供应链下的SRM评价指标 ·························································37
2.4.1 SRM评估指标具体内容 ······································································38
2.4.2 基于数字化供应链的SRM绩效管理模式 ················································39
2.4.3 SRM绩效评价指标设计原则 ································································41
第3章 生产运营数字化供应链
3.1 生产运营数字化供应链概述 ································································45
3.1.1 生产运营数字化供应链概念 ··································································45
3.1.2 制造业数字化供应链系统管理的要求与构建 ·············································46
3.2 生产运营数字化供应链的预测 ······························································48
3.2.1 生产供应链中预测的作用 ····································································48
3.2.2 京东助力安利的供应链转型方案 ··························································49
3.3 生产运营数字化供应链需求分析 ···························································52
3.3.1 需求驱动供应链框架 ··········································································52
3.3.2 生产数字化供应链管理主要工具 ····························································57
3.4 生产运营数字化供应链基本流程 ···························································58
3.4.1 生产型数字化供应链形成过程 ·······························································58
3.4.2 生产型供应链数字化解决方案 ·······························································60
3.4.3 制造业数字化供应链应用 ····································································62
第4章 销售数字化供应链管理
4.1 销售数字化供应链 ···········································································66
4.1.1 销售数字化供应链基本模式 ·································································66
4.1.2 不同销售供应链模式的效率分析 ····························································68
4.1.3 M2C极简模式的效率 ·········································································70
4.1.4 传统的渠道零售模式与 M2C电商模式的对比 ···········································71
4.1.5 混合模式分析 ···················································································72
4.2 数字化销售供应链创新 ······································································73
4.2.1 数字化时代的销售模式创新 ··································································73
4.2.2 数字技术助推下的销售行业发展趋势与挑战 ·············································77
4.2.3 流通行业数字化供应链模式创新 ···························································78
4.3 数字化销售供应链策略分析 ································································81
4.3.1 推动式销售供应链 ·············································································82
4.3.2 拉动式销售供应链 ·············································································82
4.3.3 销售数字化供应链策略选择 ··································································83
4.3.4 销售供应链数字化转型 ·······································································84
V
目录
4.4 数字化销售供应链管理流程 ································································86
4.4.1 零售数字化供应链管理流程优化 ····························································86
4.4.2 以数字技术为依托的流程重构 ·······························································88
4.4.3 数字技术赋能零售供应链设计 ·······························································90
4.4.4 销售数字化供应链解决方案 ··································································91
第5章 CRM与数字化供应链管理
5.1 CRM与数字化供应链管理概述 ···························································95
5.1.1 CRM数字化供应链概述 ·····································································96
5.1.2 CRM与SCM相互作用 ·······································································97
5.1.3 CRM在SCM中的核心价值 ·································································99
5.2 CRM与数字化供应链的融合 ······························································101
5.2.1 CRM与SCM的融合模式 ···································································101
5.2.2 SCM与CRM相互赋能与资源整合························································102
5.3 CRM与数字化供应链协同运作 ···························································104
5.3.1 对CRM的再认识 ·············································································104
5.3.2 市场主导下的企业供应链一体化CRM实施 ············································105
5.3.3 供应链一体化CRM的模式与机制 ·························································107
5.4 CRM与数字化供应链运营 ·································································111
5.4.1 CRM运营机制分析 ···········································································111
5.4.2 电子商务环境下的CRM战略意义与实施途径 ··········································113
5.4.3 CRM系统平台的组成与组织构建 ·························································116
第6章 逆向数字化供应链管理
6.1 逆向数字化供应链管理概述 ·······························································122
6.1.1 逆向供应链的概念 ···········································································122
6.1.2 逆向供应链的本质与特点 ···································································124
6.2 逆向供应链的流程分析 ·····································································125
6.2.1 逆向供应链的实现形式 ······································································125
6.2.2 数字技术背景下的逆向供应链 ······························································127
6.2.3 逆向供应链问题解决方案 ···································································129
6.3 逆向供应链与低碳经济 ·····································································131
6.3.1 低碳经济背景下逆向供应链的产生 ························································131
6.3.2 低碳经济环境下逆向供应链实施途径 ····················································132
6.4 逆向数字化供应链管理模式 ·······························································134
6.4.1 低碳背景下的逆向物流与逆向供应链 ·····················································134
6.4.2 低碳逆向物流的创新模式 ···································································135
数字化供应链管理
6.4.3 制造业逆向物流供应链管理模式分析 ·····················································136
6.4.4 逆向物流供应链模式的商业应用 ···························································138
6.4.5 逆向供应链发展趋势 ·········································································141
第7章 全球数字化供应链管理
7.1 全球数字化供应链概述 ····································································145
7.1.1 全球数字化供应链的概念 ···································································145
7.1.2 全球供应链问题应对措施 ···································································147
7.1.3 全球数字化供应链的现状 ···································································147
7.1.4 全球数字化供应链架构建立 ·································································149
7.2 全球数字化供应链研究 ·····································································151
7.2.1 全球数字化供应链研究概况 ·································································151
7.2.2 全球供应链问题研究过程 ···································································152
7.3 全球数字化供应链管理现状 ·······························································154
7.3.1 全球数字化供应链趋势与格局 ·····························································15
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