国际商务英语

图书标准信息

• 作者 张永莉、张中强 著
• 出版社 上海财经大学出版社
• 出版时间 2010-03
• 版次 1
• ISBN 9787564207069
• 定价 28.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 274页
• 正文语种 简体中文，英语
• 丛书 21世纪普通高等教育规划教材

【内容简介】

《国际商务英语》立足于国际商务英语的理论和实务，结构完整、内容全面，基本涵盖了国际贸易、国际商务管理、进出口贸易、商务谈判、国际货物运输等主要内容，语言浅显易懂，章节清晰明了。在选材方面，注重内容的时效性和典型性，以最典型和新鲜的商务语言传递最新的国际商务信息和当今商务热点。
《国际商务英语》每章之后都配有相关的练习，题型多样，针对性强，能让学习者更好、更全面地巩固所学业务知识，掌握实际操作技能。此外，《国际商务英语》还配有专门的电子课件，方便教学使用。
《国际商务英语》可作为各类高校商务英语、国际贸易、国际金融等专业的教材使用，也可作为从事外贸工作的相关人士提高专业英语水平和业务工作能力之用。

【目录】

UnitOneINTERNATIONALBUSINESS
1.1WhatIsInternationalBusiness？
1.2TheScopeofInternationalBusinessActivities
1.3CommercialRisk
1.4CommercialCredit
1.5InternationalBusinessManagement
1.6ABriefIntroductiontoWTO
EXERCISES

UnitTwoINTERNATIONALTRADE
2.1Introduction
2.2BusinessPreparatoryWork
2.3BusinessNegotiationandEstablishmentofContract
2.4ExportandImportDocumentation
2.5ThePerformanceofanExportContract
EXERCISES

UnitThreeBUSINESSNEGOTIATION
3.1OverviewofBusinessNegotiation
3.2ThePrinciplesofBusinessNegotiation
3.3PreparationforNegotiation
3.4GeneralProceduresinBusinessNegotiation
3.5NegotiationStrategiesandTactics
3.6LanguageforNegotiation
3.7CulturalInfluenceonNegotiation
EXERCISES

UnitFourINTERNATIONALTRADETERMS
4.1DefinitionofInternationalTradeTerms
4.2TheRoleofInternationalTradeTerms
4.3InternationalRulesandPracticesonTradeTerms
4.4WaystoSelectaPriceTrade
EXERCISES

UnitFivePRICINGPRINCIPLES
5.1HowtoDeterminethePriceforImportsandExports？
5.2SelectionofMoneyofAccount
5.3CommissionandDiscount
5.4PricingStrategiesandtheClauseofPrice
EXERCISES

UnitSixINTERNATIONALTRANSPORTATION
6.1MajorModesandtheChoiceofMode
6.2MajorShippingDocument——BiUofLading
6.3OtherShippingDocuments
6.4PerilsandLosses
6.5MarineInsuranceClauses
6.6OceanMarineCargoClauseofCIC
6.7ImportandExportCargoInsurancePracticesinChina
6.8ShippingClauseandInsuranceClauseintheSalesContract"
EXERCISES

UnitSevenMARKETING
7.1WhatIsMarketing？
7.2MarketingOrientations
7.3TheNatureofMarketing
7.4DomesticMarketingandInternationalMarketing
7.5TheMarketingMix
7.6MarketingEnvironment
7.7Market
7.8MarketingStrategy
7.9MarketingResearch
7.10UnderstandingConsumerBehaviour
EXERCISES

UnitEightPAYMENTTOOLSININTERNATIONALSETTLEMENT
8.1Introduction
8.2CreditInstrument——BillofExchange
8.3CreditInstruments——PromissoryNoteandCheque
8.4Documents——DocumentaryBill，CommercialInvoice，PackingListandInsurancePolicy
EXERCISES

UnitNinePAYMENTMETHODSININTERNATIONALSETTLEMENT
9.1Introduction
9.2Remittance
9.3Collection
9.4InternationalFactoringandForfeiting
9.5LetterofCredit
9.6LetterofGuaranteeandStand-byCredit
EXERCISES

UnitTenBUSINESSLETTERS
10.1EstablishingBusinessRelations
10.2InquiryLetter
10.3Offers，Counter-offersandDecliningOffers
10.4OrderandOrderAcceptance
10.5ComplaintsandClaims
EXERCISES
References