Blockbusters: Hit-Making,Risk-Taking,and the Big Business of Entertainment

图书标准信息

• 作者 Anita Elberse 著
• 出版社 Henry Holt &amp
• 出版时间 2013-10
• ISBN 9780805094336
• 定价 237.20元
• 装帧 精装
• 开本 其他
• 纸张 其他
• 页数 320页
• 正文语种 英语

【内容简介】

Whythefutureofpopularculturewillrevolvearoundeverbiggerbetsonentertainmentproducts,byoneofHarvardBusinessSchool'smostpopularprofessors
What'sbehindthephenomenalsuccessofentertainmentbusinessessuchasWarnerBros.,MarvelEntertainment,andtheNFL-alongwithsuchstarsasJay-Z,LadyGaga,andLeBronJames?Whichstrategiesgiveleadersinfilm,television,music,publishing,andsportsanedgeovertheirrivals?
AnitaElberse,HarvardBusinessSchool'sexpertontheentertainmentindustry,hasdonepioneeringresearchontheworldsofmediaandsportsformorethanadecade.Now,inthisgroundbreakingbook,sheexplainsapowerfultruthaboutthefiercelycompetitiveworldofentertainment:buildingabusinessaroundblockbusterproducts—themovies,televisionshows,songs,andbooksthatarehugelyexpensivetoproduceandmarket—isthesurestpathtolong-termsuccess.Alongtheway,sherevealswhyentertainmentexecutivesoftenspendoutrageousamountsofmoneyinsearchofthenextblockbuster,whysuperstarsarepaidunimaginablesums,andhowdigitaltechnologiesaretransformingtheentertainmentlandscape.
FullofinsidestoriesemergingfromElberse'sunprecedentedaccesstosomeoftheworld'smostsuccessfulentertainmentbrands,Blockbustersisdestinedtobecomerequiredreadingforanyoneseekingtounderstandhowtheentertainmentindustryreallyworks—andhowtonavigatetoday'shigh-stakesbusinessworldatlarge.

【作者简介】

AnitaElberse,theLincolnFileneProfessorofBusinessAdministrationattheHarvardBusinessSchool,isoneoftheyoungestfemaleprofessorstobeawardedtenureintheSchool'shistory.HerworkhasbeenfeaturedinTheNewYorkTimes,TheWallStreetJournal,Variety,andFortune.ShelivesinBoston,Massachusetts.