Chapter One Written Communication-An Overview 1.Parts of a Business Letter 2.Format of a Business Letter 3.Envelope Addressing 4.The Basic Principles of Business Letter-writing 5.Structuring Communications 6.E-mails Skill Training & Exercises
Chapter Two Establishment of Business Relations Sample Letters Letter 1 Self-introduction Letter 2 Transferring business relations Letter 3 Request for establishment of business relations Letter 4 The first touch Letter 5 Credit inquiry Letter 6 Favorable reply from the bank Letter 7 Unfavorable reply from the bank Preposition Useful Sentences on Establishing Business Relations Skill Training & Exercises
Chapter Three Inquiries and Replies Sample Letters Letter 1 Requesting for price lists and samples Letter 2 The first inquiry Letter 3 General inquiry Letter 4 Specific inquiry Letter 5 Tabulated inquiry Preposition Useful Sentences on Inquiries and Relations Skill Training & Exercises
Chapter Four Making Quotations and Offers Sample Letters Letter 1 A reply to the generalinquiry Letter 2 A reply to the specific inquiry (making a firm offer) Letter 3 Asking for pro forma invoice Letter 4 A tabulated quotation Letter 5 Making free offers Preposition Useful Sentences on Making Quotations and Offers Skill Training & Exercises
Chapter Five Making Counteroffers and Declining Orders Sample Letters Letter 1 Making a counteroffer Letter 2 A reply to the counteroffer Letter 3 Acceptance of a counteroffer Letter 4 Declining the counteroffer Letter 5 Declining orders Letter 6 Declining a duplicate order Preposition Useful Sentences on Making Counteroffers and Declining Orders Skill Training & Exercises
Chapter Six Acceptance and Orders Sample Letters Letter 1 Accepting the offer and placing an order Letter 2 Acknowledgement of an order Letter 3 Placing a repeat order (a tabulated repeat order) Letter 4 Sending a S/C with counter-signature Letter 5 Confirming an order Preposition Useful Sentences on Acceptance and Orders Skill Training & Exercises …… Chapter Seven Terms of Payment Chapter Eight Letter of Credit Chapter Nine Packing and Shipment Chapter Ten Insurance Chapter Eleven Complaints and Claims Chapter Twelve Agency Appendix 1 Contract Appendix 2 SWIFT Appendix 3 Invoice and Certificate Appendix 4 Maritime Port Appendix 5 Airport(Airdrome) Appendix 6 Useful Phrases and Expressions 参考文献
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