【现货速发】商务英语函电胡鉴明中国商务出版社
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￥ 27.3 6.1折 ￥ 45 全新
库存5件
山东泰安
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作者胡鉴明
出版社中国商务出版社
ISBN9787510328336
出版时间2019-07
装帧平装
开本16开
定价45元
货号9774322
上书时间2024-06-28
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目录
Introduction（导论）
Chapter One Business Letter Writing（商务信函写作）
Section 1 Introduction
Section 2 Language Style of Business letters
Section 3 Format of Business Letters
Section 4 Layout of the Common Blocked Lines for Business Letters
Section 5 Addressing Envelopes
Section 6 Exercises
Chapter Two Establishment of Business Relations & Credit Status Enquiries （建立业务关系和资信调查）
Section 1 Establishment of Business Relations
Section 2 Credit Status Enquiries
Section 3 Useful Expressions
Section 4 Exercises
Chapter Three Enquiry and Offer（询价和报盘）
Section 1 Enquiry
Section 2 Guidelines for Writing Enquiries
Section 3 Reply to Enquiries：Quotations and Ofers
Section 4 Important Notes on an Offer
Section 5 Guidelines for Replying to Enquiries
Section 6 Specimen Letters
Section 7 Useful Expressions
Section 8 Exercises
Chapter Four Response to Offers（回应报价）
Section 1 Declining an Offer
Section 2 Guidelines for Declining an Offer
Section 3 Conditional Aeceptance：Counter-offer
Section 4 Guidelines for Writing Counter-offer Letters
Section 5 Reply to Counter-offer
Section 6 Entire Acceptance
Section 7 Guidelines for Writing Acceptance Letters
Section 8 Specimen Letters
Section 9 Useful Expressions
Section 10 Exercises
Chapter Five Order Placing & Replies to Orders（下订单及对订单的回应）
Section 1 Introduction
Section 2 How to Place an Order
Section 3 Confirmation of an Order
Section 4．Useful Expressions
Section 5 Exercises
Chapter Six International Business Contract（国际商务合同）
Section 1 Introduction
Section 2 The Contract Heading
Section 3 The Recitals
Section 4 The Main Body of a Contract
Section 5 The Validation of a Contract
Section 6 Specimens of Contract
Section 7 Useful Expressions
Section 8 Exercises
Chapter Seven．Terms of Payment（支付条款）
Section 1 Payment Instruments
Section 2 Terms of Payment
Section 3 Specimen Letters
Section 4 Useful Expressions
Section 5 Exercises
Chapter Eight Letter of Credit（信用证）
Section 1 Introduction
Section 2 Parties in a Letter of Credit
Section 3 Contents of a Letter of Credit
Section 4 Categories of Letters of Credit
Section 5 Basic Documentary Procedure of /C
Section 6 Payment Terms in the Contract
Section 7 Specimens of L/C
Section 8 Specimen Letters Concerning L/C
Section 9 Useful Expressions
Section 10 Exercises
Chapter Nine Shipment and Ocean Bill of Lading （B/L）（装运及海运提单）
Section 1 Ocean Transport
Section 2 Terms of Shipment in the Contract and the Covering L/C
Section 3 Types of Ocean Bill of Lading
Section 4 Contents of Ocean B/L and Its Making
Section 5 Specimen Letters
Section 6 Useful Expressions
Section 7Exercises
Chapter Ten Packing（包装）
Section 1 The Importance of Packing in Foreign Trade
Section 2 Packing Terms in Foreign Trade
Section 3 Different Kinds of Transportation Packing and Their Packaging Containers
Section 4 Packing Marks
Section 5 Packing List & Weight List
Section 6 Specimen Letters
Section 7 Useful Expressions
Section 8 Exercises
Chapter Eleven Insurance（保险）
Section 1 Insurance in Foreign Trade
Section 2 Marine Insurance
Section 3 Types of Coverage
Section 4 Efecting Insurance
Section 5 Specimen Letters
Section 6 Useful Expressions
Section 7 Exercises
Chapter Twelve Complaints，Disputes and Claims（投诉、争议与索赔）
Section 1 Definition of Complaints，Disputes and Claims
Section 2 Different Types of Complaints，Disputes and Claims
Section 3 Specimen Letters
Section 4 Useful Expression
Section 5 Exercises
Chapter Thirten Agency（代理）
ThSection 1 Introduction
Section 2 Relations between Principal and Agent
Section 3 What to Be Covered in Agency Agreement
Section 4 Specimen Letters
Section 5 Useful Expressions
Section 6 Exercises
Chapter Fourteen Business Fax and Email Writing（商务传真和电子邮件写作）
Section 1 Introduction
Section 2 Fax
Section 3 Email
Section 4 Useful Expressions
Chapter Fifteen Documentation in International Trade（外贸单证）
Section 1 Introduction
Section 2 Kinds of Intermational Trading Documents
Section 3 Issues Concerning Documents
Section 4 Specimens
Section 5 Useful Expressions
Enclosure： Price Terms Commonly Used in International Trade
Reference
内容摘要
自从中国加入世界贸易组织以来，高速发展的中国经济以及与此密切相连的日益繁荣的进出口贸易受到前所未有的促进与推动。与此同时，我们对培养商务英语人才的任务也倍感压力。对外贸易的发展与商务英语人才的培养是相辅相成的辨证关系，庞大的进出口贸易体系需要数以百万计的商务英语专才。而大量的商务英语专才的参与，又反过来加速进出口贸易更顺利更有效地发展。《商务英语函电（第4版全国高等院校国际商务英语统编教材）》内容结合理论与实践，从翻译、谈判、听说、阅读到商务函电文件的写作，都做了全方位的考虑，力求满足我国对商务英语人才的需要。
精彩内容
自从中国加入世界贸易组织以来，高速发展的中国经济以及与此密切相连的日益繁荣的进出口贸易受到未有的促进与推动。与此同时，我们对培养商务英语人才的任务也倍感压力。对外贸易的发展与商务英语人才的培养是相辅相成的辨证关系，庞大的进出口贸易体系需要数以百万计的商务英语专才。而大量的商务英语专才的参与，又反过来加速进出口贸易更顺利更有效地发展。《商务英语函电（第4版）》内容结合理论与实践，从翻译、谈判、听说、阅读到商务函电文件的写作，都做了的考虑，力求满足我国对商务英语人才的需要。
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