新闻传播学专业英语教程第2版

全新正版极速发货

35.6 7.3折 49 全新

库存4件

广东广州

送至北京市朝阳区

运费快递￥3.00

认证卖家担保交易快速发货售后保障

作者展江,李青藜,李欣人编

出版社中国人民大学出版社

ISBN9787300117560

出版时间2010-03

装帧平装

开本16开

定价49元

货号1202138023

上书时间2025-03-17

评价23327好评率 99.92%

书***9
挂羊头卖狗肉，这是一样的吗，还不让退货，这点钱不够买药吃吧，垃圾！
...
书***1
包装特别独特，取包裹的时候一下认出来了，包装很仔细，甚至还有纸壳保护，最后，再重温一下那种人鬼神怪，爱恨情缘👍👍👍👍👍👍
...

查看全部评价

徐小智的书店

已实名已认证进店收藏店铺

在售商品暂无
平均发货时间 17小时
好评率 99.92%

最新上架

七根凶简 ¥22.16

经济学基础学习指导(第2版) ¥19.41

同年同月同日生 ¥26.15

酷虫大战 ¥14.86

恐龙大战 ¥14.80

犬王大黑 ¥10.17

漆重光 ¥20.46

雷锋,我们时代的精神坐标 ¥14.54

野猪当啷 ¥10.17

商品详情

品相描述：全新

商品描述: 目录
Unit 1 Introduction

Passage One The Meaning of "Communication"

Passage Two McQuails Normative Theories

Passage Three Hot and Cold

Passage Four Minervas Owi

Unit 2 Books

Passage One Books in History

Passage Two Book Publishing

Passage Three The Printing Press as an Agent of Change

Passage Four Areopagitica： A Speech for the Liberty of Unlicensed Printing

Unit 3 Magazines

Passage One Magazine as Media Innovators

Passage Two Magazines Push Images Over Words

Passage Three Luce and Time

Passage Four Early Periodical as Publicist Instrument of Criticism

Unit 4 Newspapers

Passage One What if There Were No Newspaper?

Passage Two A Newspaper Industry Casualty You May Have Missed

Passage Three The New York Times in 1990s

Passage Four Natural History of the Newspaper

Unit 5 Film

Passage One Importance of Movies

Passage Two The Structure of the Western Film

Passage Three Hollywoods Big Six

Passage Four Schindlers I．ist： The Role of Memory

Unit 6 Radio

Passage One FMs Rise

Passage Two Characteristics of American Radio

Passage Three Trends and Convergence in Radio and Sound Recording

Passage Four The Assets and Liabilities in Radio

Unit 7 TV

Passage One Impact of Television

Passage Two Culture

Passage Three The Case for Television Journalism

Passage Four CBS News

Unit 8 Internet and Media Convergence

Passage One Internet

Passage Two Worldwide Wedge： Division and Contradiction in the Global Information Infrastructure

Passage Three Weblogs， Citizen Journalists and Traditional Media

Passage Four Media Convergence and Complications

Unit 9 Media Education and Media Literacy

Passage One The Origin of Journalism Education

Passage Two What They Dont Teach at J-School

Passage Three Green-Eyeshades Versus the Chi-Squares

Passage Four Elements of Media Literacy

Unit 10 Advertising

Passage One Media Choices

Passage Two Origins of Advertising

Passage Three Advertising： The Magic System

Passage Four Advertising： Agencies and Copywriters

Unit 11 Public Relations

Passage One Defining Public Relations

Passage Two Public Relations Services

Passage Three Newsmaking

Passage Four The Roots of Public Relations

Unit 12 Media Economy

Passage One Economic Foundation of Mass Media

Passage Two The Two Economies

Passage Three Television Programming

Passage Four Rupert Murdoch

Unit 13 Culture Industry and Culture Studies

Passage One Culture Industry Reconsidered

Passage Two What Is British Cultural Studies?

Passage Three Properties of the New Media and a Socialist Strategy

Passage Four Hegemony： An Overview

Unit 14 Process of Mass Communication

Passage One Encoding/Decoding

Passage Two The Acts of Communication

Passage Three The Circuit and the Acts

Passage Four Selecting the News： Gatekeeping

Unit 15 Effects and Audience of Mass Communication

Passage One Effects Studies

Passage Two The Uses and Gratifications Model

Passage Three TV and Learning

Passage Four Scientific and Nonscientific Polls

Unit 16 Mass Communication and Society

Passage One Some Social Functions of the Mass Media

Passage Two The Masses： The Implosion of the Social in the Media

Passage Three The Debate over Civic Journalism

Passage Four Investigative Reporting

Unit 17 Mass Communication and Social Control

Passage One Government Manipulation of Media

Passage Two Of the Liberty of Thought and Discussion

Passage Three The Principles

Passage Four Jeffersons View of the Press

Unit 18 Laws and Ethics of Mass Communication

Passage One The First Amendment to the Constitution

Passage Two The Means to the End

Passage Three Should the Names of Rape Victims Be Published?

Passage Four Attributing a Libel Is No Defense

Appendix A Key to Exercises

Appendix B Chinese Translations

参考文献

内容摘要
《新闻传播学专业英语教程（第二版）/21世纪新闻传播学系列教材，普通高等教育“十一五”国家级规划教材》共分为18个单元，每单元由精选的四五篇选文构成，内容大致涵盖大众传播事业的主要部类和新闻与传播学的主要领域。所选文章，除来自新闻学、传播学外，也选择了政治学、经济学、法学、文化学、社会学等方面的文献，适合新闻与传播学专业本科生和硕士研究生共同使用。